Keyword: marketing

Found 1031 papers in total
Supply chain information sharing in a macro prediction market
Supply chain information sharing in a macro prediction market
2006,
This paper aims to address supply chain partners' incentives for information sharing...
Price competition with reduced consumer switching costs: the case of ‘wireless number portability’ in the cellular phone industry
Price competition with reduced consumer switching costs: the case of ‘wireless number portability’ in the cellular phone industry
2006,
Wireless number portability (WNP) is a telecommunication regulatory policy that...
Allocating spending between advertising and information technology in electronic retailing
Allocating spending between advertising and information technology in electronic retailing
2005,
This study examines coordination issues that occur in allocating spending between...
A mixed complementarity-based equilibrium model of natural gas markets
A mixed complementarity-based equilibrium model of natural gas markets
2005,
We present a new multiseasonal, multiyear, natural gas market equilibrium model based...
Customer-oriented catalog segmentation: Effective solution approaches
Customer-oriented catalog segmentation: Effective solution approaches
2006,
We consider in this paper the customer-oriented catalog segmentation problem that...
A data mining approach for retail knowledge discovery with consideration of the effect of shelf-space adjacency on sales
A data mining approach for retail knowledge discovery with consideration of the effect of shelf-space adjacency on sales
2006,
Recent marketing research has suggested that in-store environmental stimuli, such as...
Hidden Markov models and their applications to customer relationship management
Hidden Markov models and their applications to customer relationship management
2004,
Hidden Markov models (HMMs) are widely used in science, engineering and many other...
Understanding consumer online grocery behavior: results from a Swedish study
Understanding consumer online grocery behavior: results from a Swedish study
2005,
Empirical results concerning consumer online grocery behavior are presented in this...
The predictive validity of multiple-item versus single-item measures of the same constructs
The predictive validity of multiple-item versus single-item measures of the same constructs
2007,
This study compares the predictive validity of single-item and multiple-item measures...
Forecasting new product trial in a controlled test market environment
Forecasting new product trial in a controlled test market environment
2003,
A number of researchers have developed models that use test market data to generate...
Using capital markets as market intelligence: evidence from the pharmaceutical industry
Using capital markets as market intelligence: evidence from the pharmaceutical industry
2005,
Financial theory posits that capital markets convey through stock prices their...
The making of a ‘hot product’: a signaling explanation of marketers' scarcity strategy
The making of a ‘hot product’: a signaling explanation of marketers' scarcity strategy
2005,
Every marketer's dream is to create a ‘hot product’ that customers would...
Entry by spinoffs
Entry by spinoffs
2005,
Entry by spinoffs from incumbent firms is investigated for the laser industry. A model...
Sell first, fix later: impact of patching on software quality
Sell first, fix later: impact of patching on software quality
2006,
We present a model of fixing or patching a software problem after the product has been...
Dynamic pricing through discounts for optimizing multiple-class demand fulfillment
Dynamic pricing through discounts for optimizing multiple-class demand fulfillment
2006,
In a multiple-customer-class model of demand fulfillment for a single item, we...
Fuzzv analytic hierarchy based approach for supplier selection
Fuzzv analytic hierarchy based approach for supplier selection
2003,
For solving the problem of complex multi-criteria decisionmaking for supplier...
Should strategic market management replace strategic management as the planning model for restaurant decision-making?
Should strategic market management replace strategic management as the planning model for restaurant decision-making?
2002,
In his book, The Rise and Fall of Strategic Planning , Henry Mintzberg proposed that...
The current impact and carryover of advertising on sales in the restaurant industry
The current impact and carryover of advertising on sales in the restaurant industry
2002,
A common source of conflict in the relationship between restaurant franchise and...
Willingness to pay and competition in online auctions
Willingness to pay and competition in online auctions
2007,
The authors model how to measure consumer willingness to pay (WTP) using an English,...
Models for investment in electronic commerce – financial perspectives with empirical evidence
Models for investment in electronic commerce – financial perspectives with empirical evidence
2005,
Electronic Commerce (‘eCommerce’) is a concept for trade based upon...
Aligning operations, marketing, and competitive strategies to enhance performance: an empirical test in the retail banking industry
Aligning operations, marketing, and competitive strategies to enhance performance: an empirical test in the retail banking industry
2006,
The close linkage between competitive strategy and functional strategic activities is...
Egypt as a macro-tourist destination: tourism services quality and positioning
Egypt as a macro-tourist destination: tourism services quality and positioning
2007,
This paper attempts to evaluate the overall views of inbound tourists about Egypt as a...
Determinants of the consumption of cultural events
Determinants of the consumption of cultural events
2004,
Consumers in developed countries face shrinking leisure time. Furthermore, with...
A structural equation modelling approach for assessing the dimensions of the optimum stimulation level
A structural equation modelling approach for assessing the dimensions of the optimum stimulation level
2000,
The current scales for assessing the exploratory tendency of consumers are mainly...
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