A hedonic study of network effects in the market for word processing software

A hedonic study of network effects in the market for word processing software

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Article ID: iaor2007536
Country: Netherlands
Volume: 41
Issue: 4
Start Page Number: 747
End Page Number: 763
Publication Date: May 2006
Journal: Decision Support Systems
Authors: , ,
Keywords: marketing, spreadsheets
Abstract:

We investigate the effects of various quality attributes and network-specific features on the price of word processing software using a hedonic price framework in order to assess the effect of the network variable on the quality-adjusted price. We find a positive effect of network externalities on price in this market that is similar to markets for spreadsheet and web server software as shown previously. As observed in other software pricing studies, we find strong brand effects among word processors. However, quality attributes do not significantly impact price in this market. This is contrary to the evidence from studies of spreadsheet software. Furthermore, in contrast to the evidence from spreadsheets, prices adjusted for quality show an upward trend over time in the market for word processing software.

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