Keyword: marketing

Found 1031 papers in total
Durable products with multiple used goods markets: Product upgrade and retail pricing implications
Durable products with multiple used goods markets: Product upgrade and retail pricing implications
2010,
Used goods markets are currently important transaction channels for durable products....
Prerelease demand forecasting for motion pictures using functional shape analysis of virtual stock markets
Prerelease demand forecasting for motion pictures using functional shape analysis of virtual stock markets
2010,
Prerelease demand forecasting is one of the most crucial yet difficult tasks facing...
Call planning in European pharmaceutical sales force management
Call planning in European pharmaceutical sales force management
2010,
In this paper, a mathematical model for the allocation of sales representatives is...
Dynamic coordination of production planning and sales admission control in the presence of a spot market
Dynamic coordination of production planning and sales admission control in the presence of a spot market
2010,
We consider the decision‐making problem of dynamically scheduling the...
The sound of silence: Observational learning in the U.S. kidney market
The sound of silence: Observational learning in the U.S. kidney market
2010,
Mere observation of others' choices can be informative about product quality. This...
Measuring production and marketing efficiency using grey relation analysis and data envelopment analysis
Measuring production and marketing efficiency using grey relation analysis and data envelopment analysis
2010,
The aim of this paper is to measure production and marketing efficiencies in the...
Hedonic price function estimation in economics and marketing: revisiting Lancaster's issue of ‘noncombinable’ goods
Hedonic price function estimation in economics and marketing: revisiting Lancaster's issue of ‘noncombinable’ goods
2010,
Following Lancaster's (1966 and 1979) interpretation of his characteristics approach...
Growing a niche market: A targeted marketing plan for Colorado Homestead Ranches
Growing a niche market: A targeted marketing plan for Colorado Homestead Ranches
2009,
Colorado Homestead Ranches is one of a number of emerging value-added agricultural...
Retailers' multichannel and price advertising strategies
Retailers' multichannel and price advertising strategies
2009,
Online retailing boasts two major advantages: convenience of home shopping and easy...
Estimating the value of brand alliances in professional team sports
Estimating the value of brand alliances in professional team sports
2009,
Brands often form alliances to enhance their brand equities. In this paper, we examine...
Comparative advertising and in-store displays
Comparative advertising and in-store displays
2009,
Manufacturers often have a choice of whether to advertise something positive about...
Comparative study on internet pricing: Flat-rate vs. usage-based
Comparative study on internet pricing: Flat-rate vs. usage-based
2009,
There is a controversy on Internet pricing, flat-rate vs. usage-based. This study...
Brand and price advertising in online markets
Brand and price advertising in online markets
2009,
We model an environment where e-retailers sell similar products and endogenously...
Competition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live
Competition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live
2009,
Our paper shows that the parameters in existing theoretical models of channel...
Contagion of wishful thinking in markets
Contagion of wishful thinking in markets
2009,
Prior research provides only weak and controversial evidence that people overestimate...
Private network EDI vs internet electronic markets: A direct comparison of fulfillment performance
Private network EDI vs internet electronic markets: A direct comparison of fulfillment performance
2009,
Prior literature has documented the performance benefits from the use of electronic...
The name-your-own-price channel in the travel industry: An analytical exploration
The name-your-own-price channel in the travel industry: An analytical exploration
2009,
Name-your-own-price (NYOP) retailers, such as Priceline, offer an alternative...
When is price discrimination profitable?
When is price discrimination profitable?
2009,
We consider a general model of monopoly price discrimination and characterize the...
Comparing AHP and ANP results to estimate market share in mobile communication sector
Comparing AHP and ANP results to estimate market share in mobile communication sector
2007,
In recent years, mobile phones have managed to get into the habits of the daily life....
Market analysis and distribution network design for HOD-Demijohn water
Market analysis and distribution network design for HOD-Demijohn water
2007,
The HOD-Demijohn water market has a large potential of growth in Turkey. The Coca Cola...
Understanding the effects of pharmaceutical promotion: A neural network approach guided by genetic algorithm-partial least squares
Understanding the effects of pharmaceutical promotion: A neural network approach guided by genetic algorithm-partial least squares
2008,
With escalating healthcare costs and increasing concerns about optimizing use of...
Pricing of prescription drugs and its impact on physicians' choice behavior
Pricing of prescription drugs and its impact on physicians' choice behavior
2008,
This research presents an analysis of Taiwan's health care market with the focus on...
Strategic knowledge‐based marketing
Strategic knowledge‐based marketing
2009,
This paper develops and presents the concept of strategic knowledge‐based...
Discovering Generalized Profile-Association Rules for the Targeted Advertising of New Products
Discovering Generalized Profile-Association Rules for the Targeted Advertising of New Products
2008,
We propose a data–mining approach for the targeted marketing of new products...
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