| Article ID: | iaor200962669 |
| Country: | Turkey |
| Volume: | 18 |
| Issue: | 3 |
| Start Page Number: | 2 |
| End Page Number: | 12 |
| Publication Date: | Jul 2007 |
| Journal: | Endstri Mhendislii Dergisi |
| Authors: | Yaman Hande, Ayabakan Sezgin, Celik Ayse, Erdogan Ezgi, Karakan Ceylan, Kocak Serkan, Konur Dincer |
| Keywords: | water, marketing, distribution |
The HOD-Demijohn water market has a large potential of growth in Turkey. The Coca Cola Company has recently bought the facilities at Mahmudiye and has started the production of HOD-Demijohn water. The company decided to sell its product under the brand Damla in Ankara. In this study, a distribution system is designed for the sales of Damla HOD-Demijohn water in Ankara. With this aim, the sales potential of HOD-Demijohn water is forecast and the location of vendors as well as their service areas, capacities, number of workers and vehicles needed are determined.