Keyword: marketing

Found 1031 papers in total
Marketspace or Marketplace? Online Information Search and Channel Outcomes in Auto Retailing
Marketspace or Marketplace? Online Information Search and Channel Outcomes in Auto Retailing
2008,
The growth of the Internet has spawned an increasing number of online information...
The effect of competitive advertising interference on sales for packaged goods
The effect of competitive advertising interference on sales for packaged goods
2008,
Competitive advertising interference can occur when viewers of advertising for a focal...
Chrysler and J. D. Power: Pioneering scientific price customization in the automobile industry
Chrysler and J. D. Power: Pioneering scientific price customization in the automobile industry
2008,
Pricing is a critical component in the marketing–mix plans of automobile...
Proposal to improve brand value evaluation model for selecting standard enterprise published by the Ministry of Economy, Trade and Industry of Japan
Proposal to improve brand value evaluation model for selecting standard enterprise published by the Ministry of Economy, Trade and Industry of Japan
2008,
In this paper, we propose to improve the applicability of the brand value evaluation...
Media planning problems for Japanese newspapers considering page space
Media planning problems for Japanese newspapers considering page space
2008,
We formulate media planning problems of newspaper advertisement as a nonlinear...
The natural extension of marketing
The natural extension of marketing
2003,
When Gleneagles opened in 1924, it was described as a ‘Riviera in the...
Effect of consumer characteristics on optimal reference price
Effect of consumer characteristics on optimal reference price
2003,
When enticing consumers to purchase a particular brand, marketers occasionally use...
Pricing of prescription drugs and its impact on physicians' choice behavior
Pricing of prescription drugs and its impact on physicians' choice behavior
2008,
This research presents an analysis of Taiwan’s health care market with the focus...
Understanding the effects of pharmaceutical promotion: a neural network approach guided by genetic algorithm-partial least squares
Understanding the effects of pharmaceutical promotion: a neural network approach guided by genetic algorithm-partial least squares
2008,
With escalating healthcare costs and increasing concerns about optimizing use of...
Knowledge‐based marketing: building and sustaining competitive advantage through knowledge co‐creation
Knowledge‐based marketing: building and sustaining competitive advantage through knowledge co‐creation
2008,
This paper takes a marketing perspective of knowledge management and introduces the...
A system profit optimisation
A system profit optimisation
2008,
Why are revenue management (RM), pricing, customer relationship management and...
New formulations and valid inequalities for a bilevel pricing problem
New formulations and valid inequalities for a bilevel pricing problem
2008,
Consider the problem of maximizing the toll revenue collected on a multi-commodity...
Modelling and estimation of social interaction effects in new product diffusion
Modelling and estimation of social interaction effects in new product diffusion
2007,
We present a new product choice model in which individual agents are assumed to...
Optimal pricing for information goods with piracy and saturation effect
Optimal pricing for information goods with piracy and saturation effect
2007,
We analyze the pricing decision of a firm selling a product for which there is a...
Optimal promotion planning – depth and frequency – for a two-stage supply chain under Markov switching demand
Optimal promotion planning – depth and frequency – for a two-stage supply chain under Markov switching demand
2007,
In considering the retailer–supplier supply chain, this paper analyzes how a...
Supply chain disruption management and evolutionarily stable strategies of retailers in the quantity-setting duopoly situation with homogeneous goods
Supply chain disruption management and evolutionarily stable strategies of retailers in the quantity-setting duopoly situation with homogeneous goods
2006,
This paper develops an indirect evolutionary game model with two-vertically integrated...
The debate on influencing doctors' decisions: are drug characteristics the missing link?
The debate on influencing doctors' decisions: are drug characteristics the missing link?
2007,
Decision making by physicians on patients' treatment has come under increased public...
An econometric model of location and pricing in the gasoline market
An econometric model of location and pricing in the gasoline market
2007,
The authors propose an econometric model of both the geographic locations of gasoline...
Optimal customer relationship management using Bayesian decision theory: an application for customer selection
Optimal customer relationship management using Bayesian decision theory: an application for customer selection
2007,
This study addresses significant challenges that practitioners face when using...
Market information strategies for online retailers
Market information strategies for online retailers
2007,
With the rapid development of the Internet, many retailers or individuals nowadays use...
Campaign spending limits and political advertising
Campaign spending limits and political advertising
2007,
Traditionally, research on political campaigns has focused on the positioning of...
On maximizing the adoption of multi-products in multiple market segments
On maximizing the adoption of multi-products in multiple market segments
2007,
Promotional effort is an important component of marketing mix that determines the...
Optimal advertising and promotion budgets in dynamic markets with brand equity as a mediating variable
Optimal advertising and promotion budgets in dynamic markets with brand equity as a mediating variable
2007,
We study the optimal levels of advertising and promotion budgets in dynamic markets...
Dynamic pricing strategies with reference effects
Dynamic pricing strategies with reference effects
2007,
We consider the dynamic pricing problem of a monopolist firm in a market with repeated...
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