| Article ID: | iaor201385 |
| Volume: | 12 |
| Issue: | 1 |
| Start Page Number: | 26 |
| End Page Number: | 35 |
| Publication Date: | Jan 2013 |
| Journal: | Journal of Revenue and Pricing Management |
| Authors: | Weatherford Larry R, Ratliff Richard |
| Keywords: | marketing |
This article provides a practitioner‐oriented review of the problems, opportunities and best practices associated with codeshare and alliance revenue management (RM) based on roundtable discussions with Operations Research experts and airline RM practitioners at the 2011 AGIFORS Cargo and Revenue Management Study Group meeting in Taipei.