A social recommender mechanism for e-commerce: Combining similarity, trust, and relationship

A social recommender mechanism for e-commerce: Combining similarity, trust, and relationship

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Article ID: iaor20141657
Volume: 55
Issue: 3
Start Page Number: 740
End Page Number: 752
Publication Date: Jun 2013
Journal: Decision Support Systems
Authors: , ,
Keywords: marketing
Abstract:

  • Success of e‐commerce depends greatly on an effective product recommender design.
  • The social recommender system can accurately generate personalized products.
  • Recommendation sources include the factors of preference, trust, and relationships.
  • The proposed framework can effectively promote retailer's products and services.
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