Journal: Marketing Science

Found 566 papers in total
Demand estimation with social interactions and the implications for targeted marketing
Demand estimation with social interactions and the implications for targeted marketing
2010,
This paper develops a model for the estimation and analysis of demand in the context...
Analyzing the relationship between organic and sponsored search advertising: Positive, negative, or zero interdependence?
Analyzing the relationship between organic and sponsored search advertising: Positive, negative, or zero interdependence?
2010,
The phenomenon of paid search advertising has now become the most predominant form of...
Why bundle discounts can be a profitable alternative to competing on price promotions
Why bundle discounts can be a profitable alternative to competing on price promotions
2010,
Price promotions and bundling have been two of the most widely used marketing tools in...
Advertising effectiveness, digital video recorders, and product market competition
Advertising effectiveness, digital video recorders, and product market competition
2010,
With increasing fragmentation of media markets and recent advances in technology, loss...
Limited memory, categorization, and competition
Limited memory, categorization, and competition
2010,
This paper investigates the effects of a limited consumer memory on the price...
A customer management dilemma: When is it profitable to reward one's own customers?
A customer management dilemma: When is it profitable to reward one's own customers?
2010,
This study attempts to answer a basic customer management dilemma facing firms: when...
The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service
The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service
2010,
This paper documents the existence and magnitude of contiguous word-of-mouth effects...
Complementarities and the demand for home broadband internet services
Complementarities and the demand for home broadband internet services
2010,
Before the deregulation of digital subscriber line (DSL) services by the Federal...
Return on roller coasters: A model to guide investments in theme park attractions
Return on roller coasters: A model to guide investments in theme park attractions
2010,
Despite the economic significance of the theme park industry and the huge investments...
An empirical investigation of private label supply by national label producers
An empirical investigation of private label supply by national label producers
2010,
Private labels (PLs) are ubiquitous in several categories, including groceries,...
The impact of customer community participation on customer behaviors: An empirical investigation
The impact of customer community participation on customer behaviors: An empirical investigation
2010,
Many firms increasingly offer community venues to their customers to facilitate social...
For a few cents more: Why supersize unhealthy food?
For a few cents more: Why supersize unhealthy food?
2010,
Health-care experts believe that increases in portion sizes served by food vendors...
The generalized multinomial logit model: Accounting for scale and coefficient heterogeneity
The generalized multinomial logit model: Accounting for scale and coefficient heterogeneity
2010,
The mixed or heterogeneous multinomial logit (MIXL) model has become popular in a...
Examining demand elasticities in Hanemann's framework: A theoretical and empirical analysis
Examining demand elasticities in Hanemann's framework: A theoretical and empirical analysis
2010,
This paper examines demand elasticities using an integrated framework proposed by...
Tunnel vision: Local behavioral influences on consumer decisions in product search
Tunnel vision: Local behavioral influences on consumer decisions in product search
2010,
We introduce and test a behavioral model of consumer product search that extends a...
Intra- and interformat competition among discounters and supermarkets
Intra- and interformat competition among discounters and supermarkets
2010,
The price-aggressive discount format, popularized by chains such as Aldi and Lidl, is...
The length of product line in distribution channels
The length of product line in distribution channels
2010,
This paper studies a manufacturer's optimal decisions on extending its product line...
Information acquisition and sharing in a vertical relationship
Information acquisition and sharing in a vertical relationship
2010,
Manufacturers can acquire consumer information in a sequential manner and influence...
When more alternatives lead to less choice
When more alternatives lead to less choice
2010,
This paper shows that when the alternatives offered to consumers span the preference...
Modeling the underreporting bias in panel survey data
Modeling the underreporting bias in panel survey data
2010,
Panel survey data have been gaining importance in marketing. However, one challenge of...
Durable products with multiple used goods markets: Product upgrade and retail pricing implications
Durable products with multiple used goods markets: Product upgrade and retail pricing implications
2010,
Used goods markets are currently important transaction channels for durable products....
Database submission–The evolving social network of marketing scholars
Database submission–The evolving social network of marketing scholars
2010,
The interest in social networks among marketing scholars and practitioners has sharply...
Prerelease demand forecasting for motion pictures using functional shape analysis of virtual stock markets
Prerelease demand forecasting for motion pictures using functional shape analysis of virtual stock markets
2010,
Prerelease demand forecasting is one of the most crucial yet difficult tasks facing...
The race for sponsored links: Bidding patterns for search advertising
The race for sponsored links: Bidding patterns for search advertising
2010,
Paid placements on search engines reached sales of nearly $11 billion in the...
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