Journal: Marketing Science

Found 566 papers in total
Efficient Methods for Sampling Responses from Large‐Scale Qualitative Data
Efficient Methods for Sampling Responses from Large‐Scale Qualitative Data
2011,
The World Wide Web contains a vast corpus of consumer‐generated content that...
Commentary–Reexamining Bayesian Model‐Comparison Evidence of Cross‐Brand Pass‐Through
Commentary–Reexamining Bayesian Model‐Comparison Evidence of Cross‐Brand Pass‐Through
2011,
Using the Bayes factor estimated by harmonic mean [1994] to compare models with and...
Opinion Leadership and Social Contagion in New Product Diffusion
Opinion Leadership and Social Contagion in New Product Diffusion
2011,
We study how opinion leadership and social contagion within social networks affect the...
Commentary–Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion
Commentary–Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion
2011,
I suggest five broad directions for future research on social influence and opinion...
Rejoinder–Further Reflections on Studying Social Influence in New Product Diffusion
Rejoinder–Further Reflections on Studying Social Influence in New Product Diffusion
2011,
Building on the commentaries on our work, we make additional suggestions for future...
Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models
Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models
2011,
We show both analytically and through Monte Carlo simulations that applying standard...
Hybrid Advertising Auctions
Hybrid Advertising Auctions
2011,
Facebook and Google offer hybrid advertising auctions that allow advertisers to bid on...
The Evolution of Internal Market Structure
The Evolution of Internal Market Structure
2011,
We present a dynamic factor‐analytic choice model to capture evolution of brand...
Profitability of the Name‐Your‐Own‐Price Channel in the Case of Risk‐Averse Buyers
Profitability of the Name‐Your‐Own‐Price Channel in the Case of Risk‐Averse Buyers
2011,
In this paper, I study profitability of the name‐your‐own‐price...
Predictably Non‐Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality
Predictably Non‐Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality
2011,
Experimental and survey‐based research suggests that consumers often rely on...
Efficient Choice Designs for a Consider‐Then‐Choose Model
Efficient Choice Designs for a Consider‐Then‐Choose Model
2011,
Existing research on choice designs focuses exclusively on compensatory models that...
Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies
Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies
2011,
The failure of firms in the face of technological change has been a topic of intense...
Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage
Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage
2011,
Many firms have introduced Internet‐based customer self‐service...
How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism
How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism
2011,
We study how multiattribute product choices are affected by peer influence. We propose...
Modeling Multivariate Distributions Using Copulas: Applications in Marketing
Modeling Multivariate Distributions Using Copulas: Applications in Marketing
2011,
In this research we introduce a new class of multivariate probability models to the...
Commentary–A Latent Variable Perspective of Copula Modeling
Commentary–A Latent Variable Perspective of Copula Modeling
2011,
The likelihood for copula modeling appears when both the data and the copula...
Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures
Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures
2011,
By analyzing various alternative mixed channel structures composed of a monopoly...
‘Bricks and Clicks’: The Impact of Product Returns on the Strategies of Multichannel Retailers
‘Bricks and Clicks’: The Impact of Product Returns on the Strategies of Multichannel Retailers
2011,
The Internet has increased the flexibility of retailers, allowing them to operate an...
Identifying Unmet Demand
Identifying Unmet Demand
2011,
Brand preferences and marketplace demand are a reflection of the importance of...
The Effect of Media Advertising on Brand Consideration and Choice
The Effect of Media Advertising on Brand Consideration and Choice
2011,
The nature of the effect of media advertising on brand choice is investigated in two...
Brands: The Opiate of the Nonreligious Masses?
Brands: The Opiate of the Nonreligious Masses?
2011,
Are brands the ‘new religion’? Practitioners and scholars have been...
The Design of Durable Goods
The Design of Durable Goods
2011,
The use of a durable good is limited by both its physical life and usable life. For...
Bayesian Analysis of Hierarchical Effects
Bayesian Analysis of Hierarchical Effects
2011,
The idea of hierarchical, sequential, or intermediate effects has long been posited in...
Cross‐Market Discounts
Cross‐Market Discounts
2011,
Firms in several markets attract consumers by offering discounts in other unrelated...
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