Journal: Marketing Science

Found 566 papers in total
Empirical analysis of metering price discrimination: Evidence from concession sales at movie theaters
Empirical analysis of metering price discrimination: Evidence from concession sales at movie theaters
2009,
Prices for goods such as blades for razors, ink for printers, and concessions at...
Dynamic customer management and the value of one-to-one marketing
Dynamic customer management and the value of one-to-one marketing
2009,
The concept of one-to-one marketing is intuitively appealing, but there is little...
Retailers' multichannel and price advertising strategies
Retailers' multichannel and price advertising strategies
2009,
Online retailing boasts two major advantages: convenience of home shopping and easy...
Estimating the value of brand alliances in professional team sports
Estimating the value of brand alliances in professional team sports
2009,
Brands often form alliances to enhance their brand equities. In this paper, we examine...
Business models for media firms: Does competition matter for how they raise revenue?
Business models for media firms: Does competition matter for how they raise revenue?
2009,
The purpose of this article is to analyze how competitive forces may influence the way...
Overselling in a competitive environment: Boon or bane?
Overselling in a competitive environment: Boon or bane?
2009,
In this paper, we study the practice of overselling in a competitive environment where...
Comparative advertising and in-store displays
Comparative advertising and in-store displays
2009,
Manufacturers often have a choice of whether to advertise something positive about...
Is persuasive advertising always combative in a distribution channel?
Is persuasive advertising always combative in a distribution channel?
2009,
The existing marketing literature suggests that persuasive advertising elicits...
Marketing models of service and relationships
Marketing models of service and relationships
2006,
Given the growth of the service sector, and advances in information technology and...
Structural modeling in marketing: review and assessment
Structural modeling in marketing: review and assessment
2006,
The recent marketing literature reflects a growing interest in structural models,...
The motion picture industry: critical issues in practice, current research, and new research directions
The motion picture industry: critical issues in practice, current research, and new research directions
2006,
The motion picture industry has provided a fruitful research domain for scholars in...
Research on innovation: a review and agenda for Marketing Science
Research on innovation: a review and agenda for Marketing Science
2006,
Innovation is one of the most important issues in business research today. It has been...
Customer metrics and their impact on financial performance
Customer metrics and their impact on financial performance
2006,
The need to understand the relationships among customer metrics and profitability has...
Brands and branding: research findings and future priorities
Brands and branding: research findings and future priorities
2006,
Branding has emerged as a top management priority in the last decade due to the...
Probabilistic polyhedral methods for adaptive choice-based conjoint analysis: theory and application
Probabilistic polyhedral methods for adaptive choice-based conjoint analysis: theory and application
2007,
Polyhedral methods for choice-based conjoint analysis provide a means to adapt...
News consumption and media bias
News consumption and media bias
2007,
Bias in the market for news is well-documented. Recent research in economics explains...
A comparison of buyer-determined and price-based multiattribute mechanisms
A comparison of buyer-determined and price-based multiattribute mechanisms
2007,
Reverse auctions are fast becoming the standard for many procurement activities. In...
Investigating endogeneity bias in marketing
Investigating endogeneity bias in marketing
2007,
The use of adaptive designs in conjoint analysis has been shown to lead to an...
The bright side of supplier encroachment
The bright side of supplier encroachment
2007,
The common wisdom is that a retailer suffers when its wholesale supplier encroaches on...
Costly collusion in differentiated industries
Costly collusion in differentiated industries
2007,
This paper demonstrates that increased product differentiation will make it more...
Seeing through the heart's eye: The interference of System 1 in System 2
Seeing through the heart's eye: The interference of System 1 in System 2
2007,
Dual process models conceptualize two systems of processing that are activated when...
Brand effects on choice and choice set formation under uncertainty
Brand effects on choice and choice set formation under uncertainty
2007,
This paper examines the effects of brand credibility, a central concept in information...
Does uncertainty matter? Consumer behavior under three-part tariffs
Does uncertainty matter? Consumer behavior under three-part tariffs
2007,
In communication, information, and other industries, three-part tariffs are...
The impact of survey participation on subsequent customer behavior: an empirical investigation
The impact of survey participation on subsequent customer behavior: an empirical investigation
2007,
Recent research studies have shown that, in the aggregate, survey participation is...
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