Journal: Marketing Science

Found 566 papers in total
Preview Provision Under Competition
Preview Provision Under Competition
2011,
In certain categories, an important element of competition is the use of previews to...
The Perils of Behavior‐Based Personalization
The Perils of Behavior‐Based Personalization
2011,
‘Behavior‐based personalization’ has gained popularity in recent...
The Sealed‐Bid Abstraction in Online Auctions
The Sealed‐Bid Abstraction in Online Auctions
2010,
This paper presents five empirical tests of the popular modeling abstraction that...
Bidders' Experience and Learning in Online Auctions: Issues and Implications
Bidders' Experience and Learning in Online Auctions: Issues and Implications
2010,
This study explores the implications of rejecting the sealed-bid abstraction proposed...
Do Bids Equal Values on eBay?
Do Bids Equal Values on eBay?
2010,
We argue that Zeithammer and Adams (2010) successfully documents consistent patterns...
Causes and Implications of Some Bidders Not Conforming to the Sealed‐Bid Abstraction
Causes and Implications of Some Bidders Not Conforming to the Sealed‐Bid Abstraction
2010,
This paper presents the authors' rejoinder to Zeithammer and Adams (2010). This...
Online Demand Under Limited Consumer Search
Online Demand Under Limited Consumer Search
2010,
Using aggregate product search data from Amazon.com, we jointly estimate consumer...
Estimating Cannibalization Rates for Pioneering Innovations
Estimating Cannibalization Rates for Pioneering Innovations
2010,
To evaluate the success of a new product, managers need to determine how much of its...
The Economics of Buyer Uncertainty: Advance Selling vs. Probabilistic Selling
The Economics of Buyer Uncertainty: Advance Selling vs. Probabilistic Selling
2010,
Although advance selling and probabilistic selling differ in both motivation and...
Optimal Reverse‐Pricing Mechanisms
Optimal Reverse‐Pricing Mechanisms
2010,
Reverse pricing is a market mechanism under which a consumer's bid for a product leads...
Optimal Reverse Channel Structure for Consumer Product Returns
Optimal Reverse Channel Structure for Consumer Product Returns
2010,
Consumers often return a product to a retailer because they learn after purchase that...
Customer‐Base Analysis in a Discrete‐Time Noncontractual Setting
Customer‐Base Analysis in a Discrete‐Time Noncontractual Setting
2010,
Many businesses track repeat transactions on a discrete‐time basis. These...
The Seeds of Dissolution: Discrepancy and Incoherence in Buyer–Supplier Exchange
The Seeds of Dissolution: Discrepancy and Incoherence in Buyer–Supplier Exchange
2010,
In this research, we examine a novel mechanism of interorganizational relationship...
The Effects of Information Transparency on Suppliers, Manufacturers, and Consumers in Online Markets
The Effects of Information Transparency on Suppliers, Manufacturers, and Consumers in Online Markets
2010,
This paper looks into the effects of information transparency on market participants...
Converting Pirates Without Cannibalizing Purchasers: The Impact of Digital Distribution on Physical Sales and Internet Piracy
Converting Pirates Without Cannibalizing Purchasers: The Impact of Digital Distribution on Physical Sales and Internet Piracy
2010,
The availability of digital channels for media distribution has raised many important...
Search and Choice in Online Consumer Auctions
Search and Choice in Online Consumer Auctions
2010,
Price dispersion in simultaneous online auctions is a puzzle in light of the...
Positive Effects of Negative Publicity: When Negative Reviews Increase Sales
Positive Effects of Negative Publicity: When Negative Reviews Increase Sales
2010,
Can negative information about a product increase sales, and if so, when?...
Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation
Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation
2010,
Whereas a growing body of research has examined the consumer-related implications of...
Equilibrium Returns Policies in the Presence of Supplier Competition
Equilibrium Returns Policies in the Presence of Supplier Competition
2010,
The pioneering Pasternack returns-policy model analyzed channel coordination with a...
An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets
An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets
2010,
This paper examines pairwise assortment similarities at U.S. supermarkets to...
Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation
Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation
2010,
Market segmentation is inherently a multicriterion problem even though it has often...
Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance
Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance
2010,
The ability to demonstrate the impact of marketing action on firm financial...
Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability
Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability
2010,
The U.S. pharmaceutical industry spent upwards of $18 billion on marketing...
Pricing, Frills, and Customer Ratings
Pricing, Frills, and Customer Ratings
2010,
This paper explores whether and how a firm should adapt its strategy in view of...
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