Journal: Marketing Science

Found 566 papers in total
Tipping and concentration in markets with indirect network effects
Tipping and concentration in markets with indirect network effects
2010,
This paper develops a framework for measuring ‘tipping’–the increase...
Channel pass-through of trade promotions
Channel pass-through of trade promotions
2010,
Packaged goods manufacturers spend in excess of $75 billion annually on trade...
‘The Best Price You'll Ever Get’: The 2005 employee discount pricing promotions in the U.S. automobile industry
‘The Best Price You'll Ever Get’: The 2005 employee discount pricing promotions in the U.S. automobile industry
2010,
During the summer of 2005, the three domestic U.S. automobile manufacturers offered a...
Investigating consumer purchase behavior in related technology product categories
Investigating consumer purchase behavior in related technology product categories
2010,
We present a framework of durable goods purchasing behavior in related technology...
The sound of silence: Observational learning in the U.S. kidney market
The sound of silence: Observational learning in the U.S. kidney market
2010,
Mere observation of others' choices can be informative about product quality. This...
Optimal internet media selection
Optimal internet media selection
2010,
In this study we develop a method that optimally selects online media vehicles and...
A viral branching model for predicting the spread of electronic word of mouth
A viral branching model for predicting the spread of electronic word of mouth
2010,
In a viral marketing campaign, an organization develops a marketing message and...
Retail competition and the dynamics of demand for tied goods
Retail competition and the dynamics of demand for tied goods
2010,
We present a demand system for tied goods incorporating dynamics arising from the tied...
Alleviating the constant stochastic variance assumption in decision research: Theory, measurement, and experimental test
Alleviating the constant stochastic variance assumption in decision research: Theory, measurement, and experimental test
2010,
Analysts often rely on methods that presume constant stochastic variance, even though...
Discussion of ‘Alleviating the constant stochastic variance assumption in decision research: Theory, measurement, and experimental test’
Discussion of ‘Alleviating the constant stochastic variance assumption in decision research: Theory, measurement, and experimental test’
2010,
We discuss the Salisbury and Feinberg paper (2010), setting their contribution in the...
On the interpretation of temporal inflation parameters in stochastic models of judgment and choice
On the interpretation of temporal inflation parameters in stochastic models of judgment and choice
2010,
The implications of Salisbury and Feinberg's (2010) paper for the process of model...
Temporal stochastic inflation in choice-based research
Temporal stochastic inflation in choice-based research
2010,
We examine the specification and interpretation of discrete-choice models used in...
A model for trade-up and change in considered brands
A model for trade-up and change in considered brands
2010,
A common theme in marketing literature is the acquisition and retention of customers...
A larger slice or a larger pie? An empirical investigation of bargaining power in the distribution channel
A larger slice or a larger pie? An empirical investigation of bargaining power in the distribution channel
2010,
This research aims to provide insights into the determinants of channel profitability...
Uncertainty, risk aversion, and WTA vs. WTP
Uncertainty, risk aversion, and WTA vs. WTP
2010,
We examine a previously unstudied category of exchange items in which the true value...
Customer-base valuation in a contractual setting: The perils of ignoring heterogeneity
Customer-base valuation in a contractual setting: The perils of ignoring heterogeneity
2010,
The past few years have seen increasing interest in taking the notion of customer...
In-store media and distribution channel coordination
In-store media and distribution channel coordination
2010,
We study the effects of retailer in-store media on distribution channel relationships....
Optimal referral bonuses with asymmetric information: Firm-offered and interpersonal incentives
Optimal referral bonuses with asymmetric information: Firm-offered and interpersonal incentives
2010,
Referral bonuses, in which an existing customer gets an in-kind or cash reward for...
Information provision in a vertically differentiated competitive marketplace
Information provision in a vertically differentiated competitive marketplace
2010,
This paper examines the interaction of information provision, product quality, and...
Predicting joint choice using individual data
Predicting joint choice using individual data
2010,
Choice decisions in the marketplace are often made by a collection of individuals or a...
‘Call for prices’: Strategic implications of raising consumers' costs
‘Call for prices’: Strategic implications of raising consumers' costs
2010,
Many consumer durable retailers often do not advertise their prices and instead ask...
The price precision effect: Evidence from laboratory and market data
The price precision effect: Evidence from laboratory and market data
2010,
We examine two questions: Does the roundness or precision of prices bias magnitude...
Optimal sales force diversification and group incentive payments
Optimal sales force diversification and group incentive payments
2009,
In this research, we show that the interaction between territory allocation and sales...
Self-control and optimal goals: A theoretical analysis
Self-control and optimal goals: A theoretical analysis
2009,
Consumers set goals to achieve a variety of objectives such as losing weight, saving...
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