Intra- and interformat competition among discounters and supermarkets

Intra- and interformat competition among discounters and supermarkets

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Article ID: iaor20104600
Volume: 29
Issue: 3
Start Page Number: 456
End Page Number: 473
Publication Date: May 2010
Journal: Marketing Science
Authors: , , ,
Keywords: marketing
Abstract:

The price-aggressive discount format, popularized by chains such as Aldi and Lidl, is very successful in most Western economies. Its success is a major source of concern for traditional supermarkets. Discounters not only have a direct effect on supermarkets' market shares, but they also exert considerable pressure to improve operational efficiency and/or to decrease prices.

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