| Article ID: | iaor20104606 |
| Volume: | 29 |
| Issue: | 3 |
| Start Page Number: | 561 |
| End Page Number: | 567 |
| Publication Date: | May 2010 |
| Journal: | Marketing Science |
| Authors: | Muller Eitan, Goldenberg Jacob, Stremersch Stefan, Libai Barak |
| Keywords: | social |
The interest in social networks among marketing scholars and practitioners has sharply increased in the last decade. One social network of which network scholars increasingly recognize the unique value is the academic collaboration (coauthor) network.