| Article ID: | iaor2017209 |
| Volume: | 68 |
| Issue: | 1 |
| Start Page Number: | 53 |
| End Page Number: | 61 |
| Publication Date: | Jan 2017 |
| Journal: | J Oper Res Soc |
| Authors: | Ishizaka Alessio, Gordon Maynard |
| Keywords: | marketing, decision, decision theory: multiple criteria |
Efficient companies need to know which their strategic products are. For this purpose, the ABC classification based on the item’s value was developed and was used for a long time. Later, it was recognised that several other criteria need to be considered and multi‐criteria ranking methods were applied. However, the classes have always been defined based only on a relative proportion. Therefore, the number of products in a class is independent of the actual importance of the products. In this paper, a new sorting procedure MACBETHSort is introduced, which is an evolution of the choice, ranking and rating technique MACBETH. The procedure has been validated in a real case study for assigning access and entrance solutions in ABC classes.