Keyword: marketing

Found 1031 papers in total
Economic and Policy Implications of Restricted Patch Distribution
Economic and Policy Implications of Restricted Patch Distribution
2016,
In this paper, we study how restricting the availability of patches to legal users...
Communication About Micropollutants in Drinking Water: Effects of the Presentation and Psychological Processes
Communication About Micropollutants in Drinking Water: Effects of the Presentation and Psychological Processes
2016,
This study investigates how people change their risk perception, trust, and behavior...
Reading the Fine Print: Information Disclosure in the Brazilian Credit Card Market
Reading the Fine Print: Information Disclosure in the Brazilian Credit Card Market
2016,
Consumer credit regulations usually require that lenders disclose interest rates....
Getting to the Top of Mind: How Reminders Increase Saving
Getting to the Top of Mind: How Reminders Increase Saving
2016,
We provide evidence from field experiments with three different banks that reminder...
Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud
Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud
2016,
Consumer reviews are now part of everyday decision making. Yet the credibility of...
Blind Queues: The Impact of Consumer Beliefs on Revenues and Congestion
Blind Queues: The Impact of Consumer Beliefs on Revenues and Congestion
2016,
In many service settings, customers have to join the queue without being fully aware...
Reputation and Regulations: Evidence from eBay
Reputation and Regulations: Evidence from eBay
2016,
To mitigate inefficiencies arising from asymmetric information, some markets rely on...
How to get the most from a business intelligence application during the post implementation phase? Deep structure transformation at a U.K. retail bank
How to get the most from a business intelligence application during the post implementation phase? Deep structure transformation at a U.K. retail bank
2016,
This paper focuses on the process of maximizing the benefits from a business...
Understanding champion behaviour in a health-care information system development project ‐ how multiple champions and champion behaviours build a coherent whole
Understanding champion behaviour in a health-care information system development project ‐ how multiple champions and champion behaviours build a coherent whole
2016,
Champions are commonly suggested as a means of promoting the adoption of information...
Swallow: Resource and Tag Recommender System Based on Heat Diffusion Algorithm in Social Annotation Systems
Swallow: Resource and Tag Recommender System Based on Heat Diffusion Algorithm in Social Annotation Systems
2017,
Social annotation systems (SAS) allow users to annotate different online resources...
The Design of Feature-Limited Demonstration Software: Choosing the Right Features to Include
The Design of Feature-Limited Demonstration Software: Choosing the Right Features to Include
2017,
Today, software supports many important tasks in a variety of industries. In the...
Learning how to implement and manage SME marketing networks: a qualitative analysis
Learning how to implement and manage SME marketing networks: a qualitative analysis
2016,
The theme of SME marketing networks acquires high relevance because of their positive...
Customer’s role in knowledge management and in the innovation process: effects on innovation capacity and marketing results
Customer’s role in knowledge management and in the innovation process: effects on innovation capacity and marketing results
2016,
Scholars have acknowledged customer knowledge management (CKM) as a key strategic...
Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy
Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy
2016,
While it has been advocated that the generation and application of market knowledge...
A first assignment to create student buy-in in an introductory business statistics course
A first assignment to create student buy-in in an introductory business statistics course
2016,
This paper presents a sample assignment to be administered after the first two weeks...
How Do Customers Respond to Increased Service Quality Competition?
How Do Customers Respond to Increased Service Quality Competition?
2016,
When does increased service quality competition lead to customer defection? And, which...
Exploring acquaintances of social network site users for effective social event recommendations
Exploring acquaintances of social network site users for effective social event recommendations
2016,
In this paper, we propose a social event recommendation method that exploits a user's...
Representing small business web presence content: the web presence pyramid model
Representing small business web presence content: the web presence pyramid model
2016,
This article investigates ‘stage’ models that have been developed for...
Achieving dynamic capabilities with cloud computing: an empirical investigation
Achieving dynamic capabilities with cloud computing: an empirical investigation
2016,
Cloud computing enables convenient and on‐demand access to a shared pool of...
Web assurance seal services, trust and consumers’ concerns: an investigation of e-commerce transaction intentions across two nations
Web assurance seal services, trust and consumers’ concerns: an investigation of e-commerce transaction intentions across two nations
2016,
Trust is considered as a critical enabler in reducing consumer concerns regarding...
Why different trust relationships matter for information systems users
Why different trust relationships matter for information systems users
2016,
Technology acceptance research has shown that trust is an important factor fostering...
Measuring eGovernment success: a public value approach
Measuring eGovernment success: a public value approach
2016,
Measuring the success of eGovernment systems depends on how citizens perceive their...
Service cooperation and marketing strategies of infomediary and online retailer with eWOM effect
Service cooperation and marketing strategies of infomediary and online retailer with eWOM effect
2016,
In contemporary electronic commerce, an infomediary displays electronic...
Optimization in e-commerce market network based on value order parameter
Optimization in e-commerce market network based on value order parameter
2016,
This paper aims to provide a new perspective of optimization in a ‘scale...
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