Measuring service quality perception of students in business schools

Measuring service quality perception of students in business schools

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Article ID: iaor20164160
Volume: 25
Issue: 4
Start Page Number: 479
End Page Number: 507
Publication Date: Nov 2016
Journal: International Journal of Services and Operations Management
Authors: ,
Keywords: service, quality & reliability, marketing, management
Abstract:

This paper attempts to identify the factors and develop a multidimensional and hierarchical model for determining the service quality perception of students in business schools of India. The proposed model was tested for its reliability and validity by exploratory and confirmatory factor analysis. This study suggests that the hierarchical model of service quality perception of students in business schools consists of two primary dimensions; employability focus and support services which are further defined by different sub‐dimensions. The study suggests the managers of the management education different ways to enhance graduate employability.

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