Professional service organizations and focus

Professional service organizations and focus

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Article ID: iaor19961622
Country: United States
Volume: 41
Issue: 7
Start Page Number: 1185
End Page Number: 1193
Publication Date: Jul 1995
Journal: Management Science
Authors: , ,
Keywords: health services, marketing
Abstract:

This paper suggests a framework for operations managers to use in making focus decisions in professional services. This framework is supported empirically from data from the health care industry using three types of data: (1) industry statistics, (2) care studies, and (3) questionnaire surveys. The present objective has been to: (1) gain a better understanding of the concept of focus as it applies to the health care sector, (2) develop a framework to assist service operations managers with focus decisions, and (3) develop a base from which to generalize about microfocusing decisions in professional services.

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