Keyword: marketing

Found 1031 papers in total
Role of design-philosophies in interfacing manufacturing with marketing
Role of design-philosophies in interfacing manufacturing with marketing
1997,
Product design involves the mapping of a product's marketing attributes to its...
Testing new direct marketing offerings: The interplay of management judgment and statistical models
Testing new direct marketing offerings: The interplay of management judgment and statistical models
1998,
The launch of a new product or service via direct marketing is nearly always preceded...
Improving decision making by means of a marketing decision support system
Improving decision making by means of a marketing decision support system
1998,
Marketing decision makers are confronted with an increasing amount of information....
Economics of product development by users: The impact of ‘sticky’ local information
Economics of product development by users: The impact of ‘sticky’ local information
1998,
Those who solve more of a given type of problem tend to get better at it—which...
A joint optimization of product variety and ordering approach
A joint optimization of product variety and ordering approach
1998,
It has been generally recognised that the product variety or product line decision is...
Clearance pricing and inventory policies for retail chains
Clearance pricing and inventory policies for retail chains
1998,
Clearance pricing and end of season inventory management are challenging and important...
Optimal strategies for general price–quality decision models of new products with learning production costs
Optimal strategies for general price–quality decision models of new products with learning production costs
1996,
The question of product quality permeates every level of business and is becoming...
Strike rate matrices for integrating marketing and production during the tendering process in make-to-order subcontractors
Strike rate matrices for integrating marketing and production during the tendering process in make-to-order subcontractors
1997,
Make-to-order companies manufacture products to the customers' specifications. Sales...
Reducing buyer search costs: Implications for electronic marketplaces
Reducing buyer search costs: Implications for electronic marketplaces
1997,
Information systems can serve as intermediaries between the buyers and the sellers in...
The role of returns policies in pricing and inventory decisions for catalogue goods
The role of returns policies in pricing and inventory decisions for catalogue goods
1998,
Manufacturers often use returns policies to encourage retailers to stock and price...
The stochastic modeling of purchase intentions and behavior
The stochastic modeling of purchase intentions and behavior
1998,
A common objective of social science and business research is the modeling of the...
Resource allocation to defensive marketing and manufacturing strategies
Resource allocation to defensive marketing and manufacturing strategies
1996,
In this paper, we investigate the coordinated use of marketing and manufacturing...
Factors affecting international product design
Factors affecting international product design
1997,
In this paper we examine the impact of changes of such factors as tariffs/import cost,...
Information and organization for horizontal multimarket coordination
Information and organization for horizontal multimarket coordination
1997,
We model the effects of alternative coordination structures on the performance of a...
Practical aspects of route planning for magazine and newspaper wholesalers
Practical aspects of route planning for magazine and newspaper wholesalers
1996,
The complex distribution problem of magazine and newspaper wholesalers is an ideal...
Applying the flow-capturing location-allocation model to an authentic network: Edmonton, Canada
Applying the flow-capturing location-allocation model to an authentic network: Edmonton, Canada
1996,
Traditional location-allocation models aim to locate network facilities to optimally...
Inventory management in catalog sales companies
Inventory management in catalog sales companies
1996,
One of the main features of the catalog sales industry is the ability to influence...
Optimal new brand monitoring strategy for retailing
Optimal new brand monitoring strategy for retailing
1997,
It is very important for supermarkets and convenience stores to detect fast and slow...
Effects of color as an executional cue in advertising: They're in the shade
Effects of color as an executional cue in advertising: They're in the shade
1997,
In designing print ads, one of the decisions the advertiser must make is which...
Domestic competitive position and export strategy of Japanese manufacturing firms: 1971–1985
Domestic competitive position and export strategy of Japanese manufacturing firms: 1971–1985
1997,
This paper analyzes Japanese manufacturing firms' export behavior and their...
Delays in new product introductions and the market value of the firm: The consequences of being late to the market
Delays in new product introductions and the market value of the firm: The consequences of being late to the market
1997,
This paper empirically estimates the impact of not meeting promised new product...
A model-based framework to overlap product development activities
A model-based framework to overlap product development activities
1997,
Intense competition in many industries forces manufacturing firms to develop new,...
New product development structures and time-to-market
New product development structures and time-to-market
1997,
In fast-cycle, high technology industries, the speed and rate at which companies can...
Quick Response in manufacturer–retailer channels
Quick Response in manufacturer–retailer channels
1997,
Quick Response (QR) is a movement in the apparel industry to shorten lead time. Under...
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