Information and organization for horizontal multimarket coordination

Information and organization for horizontal multimarket coordination

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Article ID: iaor1999104
Country: United States
Volume: 43
Issue: 12
Start Page Number: 1609
End Page Number: 1627
Publication Date: Dec 1997
Journal: Management Science
Authors: ,
Keywords: information, marketing
Abstract:

We model the effects of alternative coordination structures on the performance of a firm that faces uncertain demand in multiple horizontal markets. The firm's coordination structure is jointly determined by its decision-rights structure and by its information structure. We compare the performance of decentralized, centralized and distribution structures and study factors that affect the value of coordination. The results quantify and illustrate the value of co-locating decision rights with specific knowledge.

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