Article ID: | iaor19982633 |
Country: | Japan |
Volume: | 40 |
Issue: | 4 |
Start Page Number: | 590 |
End Page Number: | 600 |
Publication Date: | Dec 1997 |
Journal: | Journal of the Operations Research Society of Japan |
Authors: | Sandoh Hirokai, Murahara Akemi |
Keywords: | marketing |
It is very important for supermarkets and convenience stores to detect fast and slow moving brands from a huge variety of merchandise as soon as possible. The present study proposes a new brand monitoring strategy for retailing where the sale of a new brand is monitored for a specific term