Keyword: marketing

Found 1031 papers in total
Turning datamining into a management science tool: New algorithms and empirical results
Turning datamining into a management science tool: New algorithms and empirical results
2000,
This article develops and illustrates a new knowledge discovery algorithm tailored to...
The role of prices in models of innovation diffusion
The role of prices in models of innovation diffusion
1998,
When evaluating the launch of a new product or service, forecasts of the diffusion...
Pricing and the newsvendor problem: a review with extensions
Pricing and the newsvendor problem: a review with extensions
1999,
In the newsvendor problem, a decision maker facing random demand for a perishable...
Combined pricing and inventory control under uncertainty
Combined pricing and inventory control under uncertainty
1999,
This paper addresses the simultaneous determination of pricing and inventory...
The impact of prospect theory based framing tactics on advertising effectiveness
The impact of prospect theory based framing tactics on advertising effectiveness
1998,
Among the most important decisions managers make is the determination of the most...
The stability of electric energy markets
The stability of electric energy markets
1999,
Power system markets represented by dynamic equations provide insights into the market...
The optimal choice of promotional vehicles: Front-loaded or rear-loaded incentives?
The optimal choice of promotional vehicles: Front-loaded or rear-loaded incentives?
2000,
We examine the key factors that influence a firm's decision whether to use...
Airline pricing and fare product differentiation: A new theoretical framework
Airline pricing and fare product differentiation: A new theoretical framework
1999,
A basic premise in the development of yield management has been that the differential...
Airline overbooking in the multi-class case
Airline overbooking in the multi-class case
1999,
This paper presents an airline overbooking model at a class level for one service...
Mathematical properties of the optimal product line selection problem using choice-based conjoint analysis
Mathematical properties of the optimal product line selection problem using choice-based conjoint analysis
2000,
Selecting and pricing product lines is an essential activity in many businesses. In...
A response to dynamic change in the market place
A response to dynamic change in the market place
1997,
Companies can no longer capture market share and gain higher profits by producing...
Group forecasting accuracy in hotels
Group forecasting accuracy in hotels
1999,
Yield management helps hotels more profitably manage the capacity of their rooms....
A periodic review inventory model with demand influenced by promotion decisions
A periodic review inventory model with demand influenced by promotion decisions
1999,
In this paper, we use a Markov decision process (MDP) to model the joint...
Customer satisfaction for financial services: The role of products, services, and information technology
Customer satisfaction for financial services: The role of products, services, and information technology
1999,
In this paper, we study the drivers of customer satisfaction for financial services....
An inventory model under the influence of marketing policies with variable markup under temporary price discount
An inventory model under the influence of marketing policies with variable markup under temporary price discount
1999,
An inventory model is developed under different marketing policies using the concept...
The maximum capture problem with heterogeneous customers
The maximum capture problem with heterogeneous customers
1999,
A product is sold in a geographical market and it is provided by different companies....
Capacity allocation using past sales: When to turn-and-earn
Capacity allocation using past sales: When to turn-and-earn
1999,
Consider a supplier selling to multiple retailers. Demand varies across periods, but...
The value of Internet commerce to the customer
The value of Internet commerce to the customer
1999,
Internet commerce has the potential to offer customers a better deal compared to...
Price subsidies and guaranteed buys of a new technololgy
Price subsidies and guaranteed buys of a new technololgy
1999,
We consider a problem of a government that wishes to stimulate the adoption of a new...
Comparing performance of feedforward neural nets and K-means for cluster-based market segmentation
Comparing performance of feedforward neural nets and K-means for cluster-based market segmentation
1999,
We compare the performance of a specifically designed feedforward artificial neural...
PROMISE: a distributed decision support system approach to coordinating production and marketing decisions
PROMISE: a distributed decision support system approach to coordinating production and marketing decisions
1999,
This paper deals with coordination of marketing mix and production planning (MMPP) in...
Holistic customer requirements and the design–select decision
Holistic customer requirements and the design–select decision
1999,
When confronted with the task of developing a new product, a firm chooses either to...
Stalking Information: Bayesian inventory management with unobserved lost sales
Stalking Information: Bayesian inventory management with unobserved lost sales
1999,
Retailers are frequently uncertain about the underlying demand distribution of a new...
Models of health plan choice
Models of health plan choice
1998,
This paper considers alternative approaches to accounting for consumer heterogeneity...
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