Keyword: marketing

Found 1031 papers in total
Pricing patterns of cellular phones and phonecalls: A segment-level analysis
Pricing patterns of cellular phones and phonecalls: A segment-level analysis
1999,
One expectation of the US Federal Communications Commission (FCC) in the early stages...
Coordination of pricing and multi-period production for constant priced goods
Coordination of pricing and multi-period production for constant priced goods
1999,
This paper addresses the problem of jointly determining a single price and production...
An empirical comparison of new product trial forecasting models
An empirical comparison of new product trial forecasting models
1998,
While numerous researchers have proposed different models to forecast trial sales for...
Parameter variation and new product diffusion
Parameter variation and new product diffusion
1998,
In this paper, an empirical investigation into parameter variation in diffusion models...
Beyond diffusion: An affordability model of the growth of new consumer durables
Beyond diffusion: An affordability model of the growth of new consumer durables
1998,
A firm's ability to compete in new product markets is vital to its profitability and...
Modelling the effect of purchase quantity on consumer choice of product assortment
Modelling the effect of purchase quantity on consumer choice of product assortment
1998,
The authors develop a model to predict consumer selection of product assortment and...
When and what to buy: A nested logit model of coffee purchase
When and what to buy: A nested logit model of coffee purchase
1998,
On a shopping trip to a supermarket a customer may purchase a product in a given...
Order forecasts, retail sales, and the marketing mix for consumer durables
Order forecasts, retail sales, and the marketing mix for consumer durables
1998,
The paper examines the problem of forecasting ongoing factory orders and monitoring...
Dynamic promotional budgeting and media allocation
Dynamic promotional budgeting and media allocation
1998,
This paper addresses the managerial problem of promotional budgeting and media...
Marketing Decisions under Uncertainty
Marketing Decisions under Uncertainty
1999,
Logit demand estimation under competitive pricing behavior: An equilibrium framework
Logit demand estimation under competitive pricing behavior: An equilibrium framework
1998,
Discrete choice models of demand have typically been estimated assuming that prices...
Flow intercepting spatial interaction model: A new approach to optimal location of competitive facilities
Flow intercepting spatial interaction model: A new approach to optimal location of competitive facilities
1998,
In this paper we propose a flexible new model for the location of competitive...
Facility location in anticipation of future competition
Facility location in anticipation of future competition
1998,
In this paper, we consider locating a new facility in a competitive environment. A...
Demand allocation functions
Demand allocation functions
1998,
In this paper we formulate a customer choice model according to which customers...
The effects of cross-ruff coupons on sales and profits
The effects of cross-ruff coupons on sales and profits
1998,
Cross-ruff coupons are obtained at the time of purchase of a carrier brand and may be...
Research, development, and engineering metrics
Research, development, and engineering metrics
1998,
We seek to understand how the use of Research, Development, and Engineering...
Toward a theory of continuous improvement and the learning curve
Toward a theory of continuous improvement and the learning curve
1998,
Continuous improvement (CI) inceasingly strives to improve the performance of...
Price promotions and trade deals with multiproduct retailers
Price promotions and trade deals with multiproduct retailers
1998,
In this paper we study retail price promotions and manufacturer trade deals in markets...
Distribution channels: An extension of exclusive retailership
Distribution channels: An extension of exclusive retailership
1998,
The underlying channel structure in most studies to date has consisted either of...
Monopolist optimum pricing and advertising policies for diffusion models of new product innovations
Monopolist optimum pricing and advertising policies for diffusion models of new product innovations
1998,
On the theoretical side, this paper contains a general diffusion model of innovation...
Coordinating clearance markdown sales of seasonal products in retail chains
Coordinating clearance markdown sales of seasonal products in retail chains
1998,
In this paper we propose a methodology to set prices of perishable items in the...
Optimal joint pricing and lot sizing with fixed and variable capacity
Optimal joint pricing and lot sizing with fixed and variable capacity
1998,
This paper examines previously unexplored fixed and variable capacity problems of...
A web-based methodology for product design evaluation and optimisation
A web-based methodology for product design evaluation and optimisation
1998,
The authors have developed a methodology that takes advantages of the World Wide Web...
Marketing capability and performance of dairy cooperatives in India
Marketing capability and performance of dairy cooperatives in India
1998,
The dairy development program Operation Flood was instituted over three decades ago in...
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