| Article ID: | iaor2000682 |
| Country: | United Kingdom |
| Volume: | 6 |
| Issue: | 1/4 |
| Start Page Number: | 175 |
| End Page Number: | 187 |
| Publication Date: | May 1998 |
| Journal: | Location Science |
| Authors: | Laporte Gilbert, Eiselt H.A. |
| Keywords: | facilities, marketing |
In this paper we formulate a customer choice model according to which customers simultaneously determine the magnitude and distribution of their demands. Demand distribution functions that are well-documented in the literature turn out to be special cases of our general function. We then delineate basic requirements for demand distribution functions and analyze three such functions that are used in the literature with respect to these requirements.