Keyword: marketing

Found 1031 papers in total
Coordinated stocking, clearance sales, and return policies for a supply chain
Coordinated stocking, clearance sales, and return policies for a supply chain
2001,
The results of a study of inter-organizational coordination effect in inventory...
Market modeling for assessment of demand side programs using the marginal cost
Market modeling for assessment of demand side programs using the marginal cost
2000,
Demand side management is nowadays considered as a fundamental step in the energy...
Latecomer strategies: Evidence from the semiconductor industry in Japan and Korea
Latecomer strategies: Evidence from the semiconductor industry in Japan and Korea
1998,
The effects of strategic order of entry on firms' performance have long been an issue...
An incentive charging scheme for video-on-demand
An incentive charging scheme for video-on-demand
2001,
Video-on-demand (VOD) systems can provide either an individual service or batch...
A decision support system for automotive product planning and competitive market analysis
A decision support system for automotive product planning and competitive market analysis
2000,
A decision support system (DSS) for automotive product marketing, design and...
Competition in a multimarket environment: The case of market exit
Competition in a multimarket environment: The case of market exit
1997,
Studies of competition typically have two underlying assumptions: that competition...
Holding distribution channel relationships together: The role of transaction-specific assets and length of prior relationship
Holding distribution channel relationships together: The role of transaction-specific assets and length of prior relationship
1997,
The authors investigate the effect of managers' perceptions of two types of...
Neural networks and the multinomial logit for brand choice modelling: A hybrid approach
Neural networks and the multinomial logit for brand choice modelling: A hybrid approach
2000,
The study of brand choice decisions with multiple alternatives has been successfully...
The impact of an integrated marketing and manufacturing innovation
The impact of an integrated marketing and manufacturing innovation
2000,
Suppose you are a Marketing Manager envisioning a new product, or an Operations...
Resource partitioning, the founding of specialist firms, and innovation: The American feature film industry, 1912–1929
Resource partitioning, the founding of specialist firms, and innovation: The American feature film industry, 1912–1929
2000,
Past research has established that large bureaucratic firms are less innovative than...
Supply-chain analysis at Volkswagen of America
Supply-chain analysis at Volkswagen of America
2000,
In 1995, Volkswagen of America began a review of its vehicle-distribution system...
Stochastic prediction in multinomial logit models
Stochastic prediction in multinomial logit models
2000,
It is standard practice to form predictions from multinomial logit models by ignoring...
An examination of the effect of continuous quality improvements on optimal pricing for durable goods
An examination of the effect of continuous quality improvements on optimal pricing for durable goods
1996,
This paper investigates the nature of optimal prices for a durable good in the...
The temporary sale problem with unknown termination date
The temporary sale problem with unknown termination date
2001,
Temporary sales are quite prevalent in practice due to the changing power patterns...
Multivariate meta analysis with potentially correlated marketing study results
Multivariate meta analysis with potentially correlated marketing study results
2000,
A univariate meta analysis is often used to summarize various study results on the...
Optimal trading of an asset in the open market: A dynamic programming approach
Optimal trading of an asset in the open market: A dynamic programming approach
2000,
Assuming that the asking price of an asset is a random observation from a known...
On a competitive inventory model with a customer's choice probability
On a competitive inventory model with a customer's choice probability
2000,
In this paper we consider a model in which a customer chooses one of two retailers...
Price protection in the personal computer industry
Price protection in the personal computer industry
2000,
Price protection is a commonly used practice between manufacturers and retailers in...
Frictionless commerce? A comparison of Internet and conventional retailers
Frictionless commerce? A comparison of Internet and conventional retailers
2000,
There have been many claims that the Internet represents a new nearly...
Management of multi-item retail inventory systems with demand substitution
Management of multi-item retail inventory systems with demand substitution
2000,
Customers for retail merchandise can often be satisfied with one of several items....
Segmentation-based competitive analysis with MULTICLUS and topology representing networks
Segmentation-based competitive analysis with MULTICLUS and topology representing networks
2000,
Two neural network approaches, Kohonen's self-organizing (feature) map (SOM) and the...
Optimal coordination strategies for production and marketing decisions
Optimal coordination strategies for production and marketing decisions
1998,
This study develops general optimal coordination strategies for short-term production...
Designing portfolios of financial products via integrated simulation and optimization models
Designing portfolios of financial products via integrated simulation and optimization models
1999,
We analyze the problem of debt issuance through the sale of innovative financial...
Bundling information goods: Pricing, profits, and efficiency
Bundling information goods: Pricing, profits, and efficiency
1999,
We study the strategy of bundling a large number of information goods, such as those...
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