Article ID: | iaor20001415 |
Country: | Netherlands |
Volume: | 114 |
Issue: | 2 |
Start Page Number: | 330 |
End Page Number: | 377 |
Publication Date: | Apr 1999 |
Journal: | European Journal of Operational Research |
Authors: | Gilbert Stephen M. |
Keywords: | marketing |
This paper addresses the problem of jointly determining a single price and production schedule for a product with seasonal demand. Under the assumption that the ratio of the demands in any two periods does not depend upon the price at which the product is offered, we develop a procedure that guarantees an optimal solution. Perhaps more importantly, however, our model provides insight into the manner in which the firm's production cost increases with the intensity of total demand.