Keyword: marketing

Found 1031 papers in total
Inventory competition under dynamic consumer choice
Inventory competition under dynamic consumer choice
2001,
We analyze a model of inventory competition among n firms that provide competing,...
Sales-force decision models: Insights from 25 years of implementation
Sales-force decision models: Insights from 25 years of implementation
2001,
Over 25 years, we have developed many sales-force and modeling insights through over...
Building marketing models that make money
Building marketing models that make money
2001,
Building models that help marketers make productive decisions and that they actually...
Thirty years of conjoint analysis: Reflections and prospects
Thirty years of conjoint analysis: Reflections and prospects
2001,
Conjoint analysis is marketers' favorite methodology for finding out how buyers make...
Marketing engineering at the advertising agency BBDO
Marketing engineering at the advertising agency BBDO
2001,
Marketing applications were part of the Operations Research Society of America (ORSA)...
DIRECTV: Forecasting diffusion of a new technology prior to product launch
DIRECTV: Forecasting diffusion of a new technology prior to product launch
2001,
We conducted research for planning the launch of a satellite television product,...
Forecasting repeat sales at CDNOW: A case study
Forecasting repeat sales at CDNOW: A case study
2001,
We conducted a modeling exercise in conjunction with the on-line music retailer CDNOW...
Developing a customized decision-support system for brand managers
Developing a customized decision-support system for brand managers
2001,
Working with brand managers at Holland Fast Moving Company (HFMC), we designed a...
A decision-support system that helps retailers decide order quantities and markdowns for fashion goods
A decision-support system that helps retailers decide order quantities and markdowns for fashion goods
2001,
We developed MARK, a stochastic dynamic-programming model-based decision-support...
A marketing-decision-support model for evaluating and selecting concepts for new products
A marketing-decision-support model for evaluating and selecting concepts for new products
2001,
For a major manufacturer of heating and cooling systems for large buildings, under...
Towards ‘zero abandonments’ in call center performance
Towards ‘zero abandonments’ in call center performance
2001,
The call center industry is a big business in today's global economy. Staffing costs...
A genetic algorithm approach to the product line design problem using the seller's return criterion: An extensive comparative computational study
A genetic algorithm approach to the product line design problem using the seller's return criterion: An extensive comparative computational study
2001,
In this paper we deal with the product line design problem employing the seller's...
Co-op advertising models in manufacturer–retailer supply chains: A game theory approach
Co-op advertising models in manufacturer–retailer supply chains: A game theory approach
2001,
In the literature of cooperative (co-op) advertising, the focus of research is on a...
Analysis and visualization of market power in electric power systems
Analysis and visualization of market power in electric power systems
2001,
This paper discusses the assessment and visualization of market power in bulk...
Analysis of power pools in the deregulated energy market through simulation
Analysis of power pools in the deregulated energy market through simulation
2001,
The electricity market has changed rapidly in the Northern European countries....
Market power and price volatility in restructed markets for electricity
Market power and price volatility in restructed markets for electricity
2001,
The restructured market for electricity in the UK has experienced a systematic pattern...
Applying quantitative marketing techniques to the Internet
Applying quantitative marketing techniques to the Internet
2001,
Quantitative models have proved valuable in predicting consumer behavior in the...
Two dimensional rendezvous search
Two dimensional rendezvous search
2001,
We consider rendezvous problems in which two players move on the plane and wish to...
Intermodal pricing model creates a network pricing perspective at BNSF
Intermodal pricing model creates a network pricing perspective at BNSF
2001,
Burlington Northern and Santa Fe Railway (BNSF) is exploring methods of pricing its...
An aggregate sales model for consumer durables incorporating a time-varying mean replacement age
An aggregate sales model for consumer durables incorporating a time-varying mean replacement age
2001,
Forecasting category or industry sales is a vital component of a company's planning...
Cost sharing warranty policies for second-hand products
Cost sharing warranty policies for second-hand products
2001,
Warranties for second-hand products are becoming more important as consumers have...
Stocking retail assortments under dynamic consumer substitution
Stocking retail assortments under dynamic consumer substitution
2001,
We analyze a single-period, stochastic inventory model (newsboy-like model) in which a...
A discrete bass model and its parameter estimation
A discrete bass model and its parameter estimation
2001,
A discrete Bass model, which is a discrete analog of the Bass model, is proposed. This...
Forecasting white goods in a recession
Forecasting white goods in a recession
1995,
The forecasting models discussed in this paper deal with the sales prospects of three...
Papers per page: