| Article ID: | iaor20002644 |
| Country: | Cuba |
| Volume: | 20 |
| Issue: | 2 |
| Start Page Number: | 102 |
| End Page Number: | 106 |
| Publication Date: | May 1999 |
| Journal: | Revista de Investigacin Operacional |
| Authors: | Shah Nita H., Gor Ajay S. |
| Keywords: | marketing |
An inventory model is developed under different marketing policies using the concept of variable mark up when vendor announces temporary discount in unit price of a unit for short duration. In the mathematical model, shortages are not allowed and it is assumed that any unit unsold at the end of the period has no economic value. It is illustrated with a suitable example.