Market modeling for assessment of demand side programs using the marginal cost

Demand side management is nowadays considered as a fundamental step in the energy planning process. The criteria proposed for the assessment of the demand side programs (DSPs) are usually based on the balance between the marginal supply cost and the mean DSP cost. These criteria could not support the allotting of the invested capital to incentives for the consumers and advertising. This paper presents a methodology to support the utility planning at this point with more reliability. It proposes the expansion of the assessment criteria with the use of the marginal cost of the DSP. For the calculation of the DSP marginal cost, a dynamic model is developed and it is used for the simulation of the penetration of a DS Program. Using the ‘least-cost’ criterion as the decision rule for the simulation, the planner has a distribution of the available investment capital throughout the whole planning period. The use of the ‘most-value’ criterion supports the separation of the invested capital between incentives for the consumers and supportive expenses, e.g. advertising, marketing costs, etc.