A decision support system for automotive product planning and competitive market analysis

A decision support system (DSS) for automotive product marketing, design and manufacturing in China is presented in this paper. The DSS is developed as a tool to support product planning, competitive market analysis, supply chain analysis and subsequent manufacturing systems planning and deployment. The system consists of a number of automotive related databases which provide information about manufacturers's performance in each market segment as well as production information of all existing market players in the Chinese auto industry. Product planning, one of the key modules of the DSS prototype, is highlighted in this paper. It supports decision makers in determining suitable strategies for market entry by analyzing existing competitors' status, growth estimation of each market segment, and competitive market analysis for new vehicle products. A case study for new market entry is included here to demonstrate the feasibility and effectiveness of the proposed methodology.