Article ID: | iaor20042431 |
Country: | United Kingdom |
Volume: | 10 |
Issue: | 4 |
Start Page Number: | 311 |
End Page Number: | 338 |
Publication Date: | Jul 2003 |
Journal: | International Transactions in Operational Research |
Authors: | Widmer M., Schneuwly P. |
Keywords: | marketing |
This paper tackles a subset of layout problems that is not a subject of the scientific research to date: the arrangement of the exhibition spaces in a fair. A fair is a large-scale exhibition of goods and services; for example a trade fair or a regional fair. The layout problem of fairs consists in finding an acceptable layout for the exhibitors, the visitors, and the organizer of the fair. A model for representing the layout of fairs is presented: the adjacency model. Based on the adjacency model, a construction procedure is developed that leads to the generation of alternative layout solutions. Numerical results for the layout of a real fair are reported.