Layout modeling and construction procedure for the arrangement of exhibition spaces in a fair

Layout modeling and construction procedure for the arrangement of exhibition spaces in a fair

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Article ID: iaor20042431
Country: United Kingdom
Volume: 10
Issue: 4
Start Page Number: 311
End Page Number: 338
Publication Date: Jul 2003
Journal: International Transactions in Operational Research
Authors: ,
Keywords: marketing
Abstract:

This paper tackles a subset of layout problems that is not a subject of the scientific research to date: the arrangement of the exhibition spaces in a fair. A fair is a large-scale exhibition of goods and services; for example a trade fair or a regional fair. The layout problem of fairs consists in finding an acceptable layout for the exhibitors, the visitors, and the organizer of the fair. A model for representing the layout of fairs is presented: the adjacency model. Based on the adjacency model, a construction procedure is developed that leads to the generation of alternative layout solutions. Numerical results for the layout of a real fair are reported.

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