Article ID: | iaor20041882 |
Country: | United States |
Volume: | 20 |
Issue: | 4 |
Start Page Number: | 885 |
End Page Number: | 894 |
Publication Date: | Nov 1995 |
Journal: | Mathematics of Operations Research |
Authors: | Hansen Pierre, Crama Y., Jaumard B. |
Keywords: | marketing |
The product positioning problem consists in choosing the attributes of a new product in such a way as to maximize its market share, i.e., to attract a maximum number of customers. Mathematically, the problem can be formulated as follows: given a set of balls (with respect to some norm) and a weight associated to each ball, find a point which maximizes the sum of the weights of the balls containing it. The complexity of this problem is investigated in the case of the L