Coupling techno-economic energy models with behavioral approaches

Coupling techno-economic energy models with behavioral approaches

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Article ID: iaor20172964
Volume: 17
Issue: 2
Start Page Number: 633
End Page Number: 647
Publication Date: Jul 2017
Journal: Operational Research
Authors: , , , ,
Keywords: simulation, energy, behaviour, marketing, planning
Abstract:

Classical energy planning models assume that consumers are rational, which is obviously rarely the case. This paper proposes an original method to take into account the consumer’s real behavior in an energy model. This new hybrid model combines technical methods from operations research with behavioral approaches from social sciences and couples a classical energy model with a Share of Choice model.

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