Article ID: | iaor20061856 |
Country: | United States |
Volume: | 23 |
Issue: | 4 |
Start Page Number: | 519 |
End Page Number: | 529 |
Publication Date: | Sep 2004 |
Journal: | Marketing Science |
Authors: | Grewal Rajdeep, Cote Joseph A., Baumgartner Hans |
Keywords: | marketing |
The literature on structural equation models is unclear on whether and when multicollinearity may pose problems in theory testing (Type II errors). Two Monte Carlo simulation experiments show that multicollinearity can cause problems under certain conditions, specifically: (1) when multicollinearity is extreme, Type II error rates are generally unacceptably high (over 80%), (2) when multicollinearity is between 0.6 and 0.8, Type II error rates can be substantial (greater than 50% and frequently above 80%) if composite reliability is weak, explained variance (