A system profit optimisation

Why are revenue management (RM), pricing, customer relationship management and distribution still a chain of separate islands, or departments, that have separate rulers, and in many cases separate goals, databases, analytical processes and skill levels? A new profit optimisation system™ (POS™) and department, using RM and pricing theories and tools, should integrate these areas and provide dedicated and standardised command, control, communication and intelligence (C3I). One system needs to combine all the data from these separate areas, under the leadership of RM and pricing experts, to create a new central profit command centre. All these islands and their data should be aggregated, integrated, planned, tracked, analysed and controlled from one POS™ interface by a new dedicated profit optimisation team.