Keyword: marketing

Found 1031 papers in total
Market imperfections, access to information and technology adoption in Uganda: challenges of overcoming multiple constraints
Market imperfections, access to information and technology adoption in Uganda: challenges of overcoming multiple constraints
2015,
Limited empirical evidence exists on how multiple binding constraints influence the...
Antecedents of consumers’ intention to revisit an online group-buying website: A transaction cost perspective
Antecedents of consumers’ intention to revisit an online group-buying website: A transaction cost perspective
2015,
Consumers’ revisit is essential for online group‐buying (OGB) websites to...
The effect of controversial global sourcing practices on the ethical judgments and intentions of U.S. consumers
The effect of controversial global sourcing practices on the ethical judgments and intentions of U.S. consumers
2015,
Global sourcing has led to lower cost and more effective supply chains for many...
Coordinating contracts for supply chains that market with mail-in rebates and retailer promotions
Coordinating contracts for supply chains that market with mail-in rebates and retailer promotions
2015,
Marketing promotions are pervasive in industry, yet too often they are introduced...
Push or Pull? Design of Content Delivery Systems
Push or Pull? Design of Content Delivery Systems
2015,
Advances in information technology, especially the expansion of cellular and WiFi...
The Roles of Supply Chain Intelligence and Adaptability in New Product Launch Success
The Roles of Supply Chain Intelligence and Adaptability in New Product Launch Success
2015,
Many new product introductions continue to be unsuccessful, and while researchers have...
The effect of internal communication and employee satisfaction on supply chain integration
The effect of internal communication and employee satisfaction on supply chain integration
2016,
This study explores from the perspective of Social Capital Theory the effect of...
The selection criteria of global distributors in the fire protection industry
The selection criteria of global distributors in the fire protection industry
2015,
In the supply chain of the fire fighting protection industry, the selection of the...
Selling information products: Sale channel selection and versioning strategy with network externality
Selling information products: Sale channel selection and versioning strategy with network externality
2015,
We analyzed decision behaviors of a supplier, a retailer, and consumers in a supply...
Aggressive or partnership strategy: Which choice is better for the national brand?
Aggressive or partnership strategy: Which choice is better for the national brand?
2015,
The manufacturer is gaining using either aggressive or partnership strategy. The...
Target market selection based on market segment evaluation: a multiple attribute decision making approach
Target market selection based on market segment evaluation: a multiple attribute decision making approach
2015,
Target market selection is one of the most important marketing decisions for many...
E-service quality dimensions' effect on customers' willingness to buy: structural equation modelling approach
E-service quality dimensions' effect on customers' willingness to buy: structural equation modelling approach
2015,
In today's digital environment where no personal interaction with customers, to...
Issues and challenges faced by organised and unorganised retail outlets of food and grocery in India - an empirical study
Issues and challenges faced by organised and unorganised retail outlets of food and grocery in India - an empirical study
2015,
The study examines retail outlets attributes of proximity, price, quality, product...
Stimulating Early Adoption of New Products through Channel Disintegration
Stimulating Early Adoption of New Products through Channel Disintegration
2014,
Conventional wisdom holds that adding layers to a distribution channel is detrimental...
Quality Testing and Product Rationing by Input Suppliers
Quality Testing and Product Rationing by Input Suppliers
2014,
Quality testing by suppliers has significant ramifications for downstream supply chain...
The Strategic Role of Third-Party Marketplaces in Retailing
The Strategic Role of Third-Party Marketplaces in Retailing
2014,
Retailers are increasingly adopting a dual‐format model. In addition to acting...
Assortment Optimization under the Multinomial Logit Model with Random Choice Parameters
Assortment Optimization under the Multinomial Logit Model with Random Choice Parameters
2014,
We consider assortment optimization problems under the multinomial logit model, where...
Shareholder Value Effects of Voluntary Emissions Reduction
Shareholder Value Effects of Voluntary Emissions Reduction
2014,
The relationship between emissions reduction and firm financial performance has been...
Coordinating Production and Marketing with Dynamic Transfer Prices
Coordinating Production and Marketing with Dynamic Transfer Prices
2014,
Decentralized decision making is a fact in the modern business world accompanied by...
First Step in Social Media: Measuring the Influence of Online Management Responses on Customer Satisfaction
First Step in Social Media: Measuring the Influence of Online Management Responses on Customer Satisfaction
2014,
With the growing influence of online social media, firms increasingly take an active...
Flexible-Duration Extended Warranties with Dynamic Reliability Learning
Flexible-Duration Extended Warranties with Dynamic Reliability Learning
2014,
Frequent technological innovations and price declines adversely affect sales of...
Pricing and Operational Performance in Discretionary Services
Pricing and Operational Performance in Discretionary Services
2014,
In many services, for example, website or landscape design, the value or quality...
Economic and Environmental Assessment of Remanufacturing Strategies for Product + Service Firms
Economic and Environmental Assessment of Remanufacturing Strategies for Product + Service Firms
2014,
This article provides a data‐driven assessment of economic and environmental...
When to Carry Eccentric Products? Optimal Retail Assortment under Consumer Returns
When to Carry Eccentric Products? Optimal Retail Assortment under Consumer Returns
2014,
To understand whether retailers should consider consumer returns when merchandising,...
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