Leveraging location-based services for couponing and infomediation

Leveraging location-based services for couponing and infomediation

0.00 Avg rating0 Votes
Article ID: iaor201527703
Volume: 78
Start Page Number: 93
End Page Number: 103
Publication Date: Oct 2015
Journal: Decision Support Systems
Authors: ,
Keywords: marketing, decision, location
Abstract:

  • We study how LBS, as a couponing channel and an infomediary change consumer purchase decision making.
  • We propose a model by synthesizing the price dispersion with horizontal differentiation.
  • We show that the optimal LBS adoption strategy is neither or both retailers to adopt.
  • We compare the results of Internet infomediary and LBS infomediary and highlight the findings.
  • Reviews

    Required fields are marked *. Your email address will not be published.