Keyword: marketing

Found 1031 papers in total
Reward processes and performance simulation in supermarket models with different servers
2016,
Supermarket models with different servers have become a key in modelling resource...
Shipment policy optimisation in a return supply chain for online retailers via stochastic discrete event simulation
2016,
Limiting the costs for return of products is a key competing factor for online...
Maximum likelihood approach for demand unconstraining problem with censoring information incompleteness
2016,
The forecast of passenger demand in Revenue Management is usually based on historical...
Optimal pricing strategy for hotels when online travel agencies use customer cash backs: A game-theoretic approach
2016,
In an online travel market, online travel agencies (OTAs) are paid by hotels according...
Managing long queues for holiday sales shopping
2016,
Long queues during holiday shopping events seem undesirable for both shoppers and...
Technology investment decision-making under uncertainty
2015,
Innovations involving information technology (IT) provide potentially valuable...
Collective Actions in Sustainable Rural Tourism: A Case Study of the Western Region of Paraná
2016,
This is a study of a collective action oriented to developing rural sustainable...
Comparative analysis of China's interlock firms network in five regions
2015,
The complexity of the interlock firms' network is a miniature of the whole social...
Novel dual discounting functions for the Internet shopping optimization problem: new algorithms
2016,
One of the very important topics in discrete optimization, motivated by practical...
Product market regulation and innovation efficiency
2016,
We study the role of upstream product market regulation (PMR) in innovation...
Humanitarian Funding in a Multi-Donor Market with Donation Uncertainty
2016,
This study analyzes the trade‐off between funding strategies and operational...
Network Neutrality Versus Paid Prioritization: Analyzing the Impact on Content Innovation
2016,
We examine the link between network neutrality (NN) and content innovation on the...
Does superior service performance provided to shipping lines improve the perceived value of a port?
2016,
Port authorities strive to provide value to port users to maximise user satisfaction...
Free riding and coordination in a dual-channel supply chain in e-commerce
2016,
In a dual‐channel supply chain, the bricks‐and‐mortar retailer...
Demand Growth in Services: A Discrete Choice Analysis of Customer Preferences and Online Selling
2016,
The selling of perishable services (e.g., hotel rooms, airline seats, and rental cars)...
Quality Provision with Heterogeneous Consumer Reservation Utilities
2016,
This study examines a firm's quality and price decisions when consumers differ not...
De-Biasing the Reporting Bias in Social Media Analytics
2016,
User‐generated contents (UGC) in social media such as online reviews are...
Product Design Awards and The Market Value of The Firm
2016,
Product design has increasingly been recognized as an important source of competitive...
Self-Selecting Priority Queues with Burr Distributed Waiting Costs
2016,
Service providers, in the presence of congestion and heterogeneity of customer waiting...
Managing the Revenue of Sales Platforms: Insights into Service Fees
2016,
Online sales platforms have grown substantially in recent years. These platforms...
When Does a Retailer's Advance Selling Capability Benefit Manufacturer, Retailer, or Both?
2016,
Advance selling (AS) from a retailer to consumers is commonly observed in practice....
Technology Choice and Capacity Portfolios under Emissions Regulation
2016,
We study the impact of emissions tax and emissions cap‐and‐trade...
Analysis of price competition in two-tier service systems
2016,
This article focusses on the issue of price competition of two private service...
Fuzzy performance measurement for supply chain management in Malaysian rubber glove manufacturer
2016,
Companies are trying to increase their market share due to globalisation in recent...
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