Article ID: | iaor20161067 |
Volume: | 33 |
Issue: | 2 |
Start Page Number: | 249 |
End Page Number: | 258 |
Publication Date: | Mar 2016 |
Journal: | Systems Research and Behavioral Science |
Authors: | Schmidt Carla M, Cielo Ivanete D, Wenningkamp Keila R, Tomio Marialva |
Keywords: | economics, systems, marketing |
This is a study of a collective action oriented to developing rural sustainable tourism in the west of Paraná state, Brazil. We have endeavoured to identify the advantages and disadvantages experienced by rural entrepreneurs while participating in a collective action group. We have carried out a qualitative case study of a descriptive nature, and after interviewing participant entrepreneurs, we concluded that collective action was essential for the development of sustainable rural tourism. Overall, the advantages surpass the disadvantages