Keyword: marketing

Found 1031 papers in total
Entry Deterrence of Capacitated Competition Using Price and Non-Price Strategies
Entry Deterrence of Capacitated Competition Using Price and Non-Price Strategies
2016,
We analyze the role of pricing and branding in an incumbent firm's decision when...
Optimization of Recommender Systems Based on Inventory
Optimization of Recommender Systems Based on Inventory
2016,
We consider subscription‐based rental organizations, such as Netflix, where the...
Online Manufacturer Referral to Heterogeneous Retailers
Online Manufacturer Referral to Heterogeneous Retailers
2015,
Since the development of the Internet, thousands of manufacturers have been referring...
Strategic Consumer Cooperation in a Name-Your-Own-Price Channel
Strategic Consumer Cooperation in a Name-Your-Own-Price Channel
2015,
Supplier reluctance to openly advertise highly discounted products on the Internet has...
How Costs and Heterogeneous Consumer Price Sensitivity Interact with Add-On Pricing
How Costs and Heterogeneous Consumer Price Sensitivity Interact with Add-On Pricing
2015,
Firms often cite cost savings as a reason why they charge separately for...
Strategic Capacity Management When Customers Have Boundedly Rational Expectations
Strategic Capacity Management When Customers Have Boundedly Rational Expectations
2015,
In retailing industries, such as apparel, sporting goods, customer electronics, and...
Reassessing marketing boards as hybrid arrangements: evidence from Canadian experiences
Reassessing marketing boards as hybrid arrangements: evidence from Canadian experiences
2016,
In this article, we reassess the role of marketing boards and similar arrangements...
Consumers’ preferences for fresh broccolis: interactive effects between country of origin and organic labels
Consumers’ preferences for fresh broccolis: interactive effects between country of origin and organic labels
2016,
While international trade in organic products has grown significantly, understanding...
Are French consumers ready to pay a premium for eco-labeled seafood products? A contingent valuation estimation with heterogeneous anchoring
Are French consumers ready to pay a premium for eco-labeled seafood products? A contingent valuation estimation with heterogeneous anchoring
2016,
Could the future French eco‐label for fresh seafood products find its place in...
Product market structure, capital intensity, and systematic risk: empirical results from the theory of the firm
Product market structure, capital intensity, and systematic risk: empirical results from the theory of the firm
1987,
Product market concepts from industrial organization economics are integrated with...
Accurate Response with Refurbished Consumer Returns
Accurate Response with Refurbished Consumer Returns
2016,
Centering around anticipative and reactive capabilities of firms, accurate response is...
Newsvendor Problems with Demand Shocks and Unknown Demand Distributions
Newsvendor Problems with Demand Shocks and Unknown Demand Distributions
2016,
In today's competitive market, demand volume and even the underlying demand...
A mood- and situation-based model for developing intuitive Pop music recommendation systems
A mood- and situation-based model for developing intuitive Pop music recommendation systems
2016,
Traditionally, a per‐song‐purchased base recommendation system is used...
Timing of information acquisition in a competitive environment
Timing of information acquisition in a competitive environment
2016,
This article investigates the impact of timing on sellers' information acquisition...
Capacity market design options: A dynamic capacity investment model and a GB case study
Capacity market design options: A dynamic capacity investment model and a GB case study
2016,
Rising feed‐in from renewable energy sources decreases margins, load factors,...
A Mixed-Method Approach to Extracting the Value of Social Media Data
A Mixed-Method Approach to Extracting the Value of Social Media Data
2016,
In the last decade, social media platforms have become important communication...
Dynamic pricing in a dual-market environment
Dynamic pricing in a dual-market environment
2015,
This article is concerned with the determination of pricing strategies for a firm that...
Signalling effect of daily deal promotion for a start-up service provider
Signalling effect of daily deal promotion for a start-up service provider
2016,
In this paper, we consider a start‐up service provider that decides whether to...
Closing the Loop: An Empirical Analysis of the Dynamic Decisions Affecting Product Variety
Closing the Loop: An Empirical Analysis of the Dynamic Decisions Affecting Product Variety
2015,
Product variety decisions have become a key issue in managing new product development...
An Entropy-Based Methodology for Valuation of Demand Uncertainty Reduction
An Entropy-Based Methodology for Valuation of Demand Uncertainty Reduction
2015,
We propose a distribution‐free entropy‐based methodology to calculate...
Modeling Reputation as a Time-Series: Evaluating the Risk of Purchase Decisions on eBay*
Modeling Reputation as a Time-Series: Evaluating the Risk of Purchase Decisions on eBay*
2015,
Reputation systems based on buyer feedback play an important role in today's online...
Market prices of remanufactured, used and new items: Evidence from eBay
Market prices of remanufactured, used and new items: Evidence from eBay
2016,
Extending the life‐cycle of products has received ample attention in the field...
Are we overestimating the negative impact of higher food prices? Evidence from Ghana
Are we overestimating the negative impact of higher food prices? Evidence from Ghana
2015,
Most studies of the welfare impact of higher food prices adopt Deaton's approach,...
The estimated ex ante economic impact of Bt cowpea in Niger, Benin and Northern Nigeria
The estimated ex ante economic impact of Bt cowpea in Niger, Benin and Northern Nigeria
2015,
Genetically modified (GM) crops could increase economic growth and enhance living...
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