Keyword: marketing

Found 1031 papers in total
Supply chain management and marketing integration: enhancing customer lifetime value
Supply chain management and marketing integration: enhancing customer lifetime value
2016,
The supply chain management (SCM) and marketing integration has a direct and...
Farm share of the food dollar: an IO approach for the United States and Canada
Farm share of the food dollar: an IO approach for the United States and Canada
2016,
This article develops a method for using input–output data to calculate a farm...
Using an economic experiment to estimate willingness-to-pay for a new maternal nutrient supplement in Ghana
Using an economic experiment to estimate willingness-to-pay for a new maternal nutrient supplement in Ghana
2016,
Scaling up access to supplements designed to prevent undernutrition, such as new...
Optimal Fee Structures of Crowdsourcing Platforms
Optimal Fee Structures of Crowdsourcing Platforms
2016,
Crowdsourcing platforms specialize in hosting open contests and usually charge a...
Predicting the Incremental Benefits of Online Information Search for Heterogeneous Consumers
Predicting the Incremental Benefits of Online Information Search for Heterogeneous Consumers
2016,
Consumer information search (CIS), the process by which a consumer browses and...
Maneuvering through Hostile Environments: How Firms Leverage Product and Process Innovativeness
Maneuvering through Hostile Environments: How Firms Leverage Product and Process Innovativeness
2016,
Is focusing on innovativeness the appropriate organizational response in hostile...
Nonlinear pricing with consumer satiation
Nonlinear pricing with consumer satiation
2016,
In various scenarios, consumers may become satiated with products, and the degree of...
Benefits of partial myopia in a durable product supply chain considering pricing and advertising
Benefits of partial myopia in a durable product supply chain considering pricing and advertising
2016,
Consider a bilateral monopoly supply chain where a manufacturer distributes a durable...
Profit maximization and reduction of the cannibalization effect in chain expansion
Profit maximization and reduction of the cannibalization effect in chain expansion
2016,
We consider the facility location problem for an expanding chain which competes with...
On agglomeration in competitive location models
On agglomeration in competitive location models
2016,
Agglomeration of facilities that compete with each other is common in practice, which...
A manufacturer distribution issue: how to manage an online and a traditional retailer
A manufacturer distribution issue: how to manage an online and a traditional retailer
2016,
The Internet’s popularity and success have shaped new relationships in B2B...
Loyal customer bases as innovation disincentives for duopolistic firms using strategic signaling and Bayesian analysis
Loyal customer bases as innovation disincentives for duopolistic firms using strategic signaling and Bayesian analysis
2016,
In this paper we model the strategic behavior of firms competing in duopolistic...
Promoting impulse buying by allocating retail shelf space to grouped product categories
Promoting impulse buying by allocating retail shelf space to grouped product categories
2016,
This paper addresses a problem where a retailer seeks to optimize store‐wide...
Evolution of yield management in travel
Evolution of yield management in travel
2016,
Yield management came into existence on a significant scale a few years after the...
Optimization models in RM systems: Optimality versus revenue gains
Optimization models in RM systems: Optimality versus revenue gains
2016,
Optimization models in airline revenue management (RM) systems have evolved from...
The evolution of competitor data collection in the hotel industry and its application to revenue management and pricing
The evolution of competitor data collection in the hotel industry and its application to revenue management and pricing
2016,
This article explores the move towards the collection and processing of hotel...
A lifetime in airline revenue management
A lifetime in airline revenue management
2016,
This article reviews the lifespan of Revenue Management (RM), the changes and the...
A model for new product introduction under resource constraints and product interdependence
A model for new product introduction under resource constraints and product interdependence
2016,
Firms face the challenge of timing product entry decisions. Usually, firms will have a...
An empirical investigation on integrated logistics capabilities, supply chain agility and firm performance
An empirical investigation on integrated logistics capabilities, supply chain agility and firm performance
2016,
With increasing dynamicity in customer's tastes and preferences, firms are finding a...
Sales forecasting of a dairy product manufacturing company: a comparative study of autoregressive integrated moving average and local linear neuro-fuzzy models
Sales forecasting of a dairy product manufacturing company: a comparative study of autoregressive integrated moving average and local linear neuro-fuzzy models
2016,
In today's competitive world, accurate sales forecasting is crucially required for...
What Happens When Manufacturers Perform The Retailing Functions?
What Happens When Manufacturers Perform The Retailing Functions?
2016,
This study examines the effects of a relatively new channel structure on prices and...
Dynamic Customer Acquisition and Retention Management
Dynamic Customer Acquisition and Retention Management
2016,
In consulting, finance, and other service industries, customers represent a revenue...
Empirical reliability requirements allocation method based on industrial data
Empirical reliability requirements allocation method based on industrial data
2016,
Today, to cope with the complexity of the global organisation, the industrial...
Greening transport activities in the food retail supply chain
Greening transport activities in the food retail supply chain
2016,
From an operations perspective, retailers are seeking to manage and improve...
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