Keyword: marketing

Found 1031 papers in total
A consumption system model integrating quality, satisfaction and behavioral intentions in online shopping
A consumption system model integrating quality, satisfaction and behavioral intentions in online shopping
2016,
A consumption system has two constitutive dimensions: the structural elements and the...
National characteristics: innovation systems from the process efficiency perspective
National characteristics: innovation systems from the process efficiency perspective
2015,
This study compares the innovation system characteristics of 40 countries from the...
The relationship between organisational orientation and research and development/technology commercialisation performance
The relationship between organisational orientation and research and development/technology commercialisation performance
2015,
This paper explores organisational orientations related to research and...
Hidden-City Ticketing: The Cause and Impact
Hidden-City Ticketing: The Cause and Impact
2016,
Hidden‐city ticketing is an interesting airline ticket‐pricing...
A Dynamic Formulation for Car Ownership Modeling
A Dynamic Formulation for Car Ownership Modeling
2016,
Discrete choice models are commonly used in transportation planning and modeling, but...
The Effect of Social Interaction on Economic Transactions: Evidence from Changes in Two Retail Formats
The Effect of Social Interaction on Economic Transactions: Evidence from Changes in Two Retail Formats
2015,
Examining changes in two different retail formats, we show that consumers alter their...
When Should Firms Expose Themselves to Risk?
When Should Firms Expose Themselves to Risk?
2015,
I analyze a firm making a decision whether to expose itself to risk in an exogenous...
Use of Insurance Against a Small Loss as an Incentive Strategy
Use of Insurance Against a Small Loss as an Incentive Strategy
2015,
The success of extended warranties and buyer protection plans suggests that insurance...
Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach
Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach
2015,
We investigate the causal effect of position in search engine advertising listings on...
Television Advertising and Online Shopping
Television Advertising and Online Shopping
2015,
Media multitasking competes with television advertising for consumers’...
Product and Pricing Decisions in Crowdfunding
Product and Pricing Decisions in Crowdfunding
2015,
This paper studies the optimal product and pricing decisions in a crowdfunding...
A Tailor-Made Test of Intransitive Choice
A Tailor-Made Test of Intransitive Choice
2015,
This paper reports a new test of intransitive choice using individual measurements of...
Initial Shipment Decisions for New Products at Zara
Initial Shipment Decisions for New Products at Zara
2015,
Given uncertain popularity of new products by location, fast fashion retailer Zara...
Error Theory for Elimination by Aspects
Error Theory for Elimination by Aspects
2015,
Elimination by aspects (EBA) is a random utility model that is considered to represent...
Measuring the Benefit of Offering Auxiliary Services: Do Bag-Checkers Differ in Their Sensitivities to Airline Itinerary Attributes?
Measuring the Benefit of Offering Auxiliary Services: Do Bag-Checkers Differ in Their Sensitivities to Airline Itinerary Attributes?
2016,
When firms evaluate their service system design choices, there is typically more...
Knowing What Your Customer Wants: Improving Inventory Allocation Decisions in Online Movie Rental Systems
Knowing What Your Customer Wants: Improving Inventory Allocation Decisions in Online Movie Rental Systems
2016,
In Online Movie Rental Systems, customer desire to rent can often be observed before...
Consumer preferences for organic production methods and origin promotions on ornamental plants: evidence from eye-tracking experiments
Consumer preferences for organic production methods and origin promotions on ornamental plants: evidence from eye-tracking experiments
2016,
The strategic value of organic production and origin promotions may vary based on...
Formation and adaptation of reference prices in grain marketing: an experimental study
Formation and adaptation of reference prices in grain marketing: an experimental study
2016,
This study aimed to explore how producers’ reference prices are formed and adapt...
Supply Chain Structure Incentives for Corporate Social Responsibility: An Incomplete Contracting Analysis
Supply Chain Structure Incentives for Corporate Social Responsibility: An Incomplete Contracting Analysis
2016,
Downstream firms increasingly recognize the importance of integrating social and...
Gray Markets and Supply Chain Incentives
Gray Markets and Supply Chain Incentives
2016,
‘Gray markets’ are unauthorized channels that distribute a branded product...
Hubs versus Airport Dominance
Hubs versus Airport Dominance
2016,
We address the issue of the sources of dominant airlines' pricing power by separating...
Bargaining powers of buyers and sellers on the online diamond market: a double perspective non-parametric analysis
Bargaining powers of buyers and sellers on the online diamond market: a double perspective non-parametric analysis
2016,
This paper investigates the relative efficiency of buyers and sellers on the online...
Mean-Field Game Modeling the Bandwagon Effect with Activation Costs
Mean-Field Game Modeling the Bandwagon Effect with Activation Costs
2016,
This paper provides a mean‐field game theoretic model of the bandwagon effect...
E-retailing of restaurant services: pricing strategies in a competing online environment
E-retailing of restaurant services: pricing strategies in a competing online environment
2016,
Establishing online channels and providing online discounts by building business...
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