Article ID: | iaor20162179 |
Volume: | 67 |
Issue: | 6 |
Start Page Number: | 897 |
End Page Number: | 910 |
Publication Date: | Jun 2016 |
Journal: | Journal of the Operational Research Society |
Authors: | Hua Zhongsheng, Zhang Zhe George, Chen Wuhua |
Keywords: | marketing, social, behaviour |
This article focusses on the issue of price competition of two private service providers (SPs) in a market with a free public SP. The two private SPs, differentiated by service quality and capacity, choose the optimal prices to maximize their own profits. It has been shown that such a price competition between the private SPs in a market with a public SP reaches a pure Nash equilibrium. Such a system with both private and public SPs is called a two‐tier service system. We investigate the impact on the social welfare of the two‐tier service system of the competition and collaboration between the two private SPs. In addition, we also examine the impact of the public SP’s competitive advantage on customer service and the private SP’s pricing strategies and their performance. Numerical examples are presented to generate managerial insights for practitioners.