Journal: Marketing Science

Found 566 papers in total
On ‘Testing competitive market structures’
On ‘Testing competitive market structures’
1991,
A recent paper by Novak and Stangor on testing competitive market structures involves...
The BB/NBD+1 model applied to rotation policy
The BB/NBD+1 model applied to rotation policy
1991,
An early dismissal policy for unproductive recruiters is proposed. The policy is based...
A new multidimensional scaling methodology for the analysis of asymmetric proximity data in marketing research
A new multidimensional scaling methodology for the analysis of asymmetric proximity data in marketing research
1992,
This paper presents a new multidimensional scaling (MDS) methodology which...
Brand loyalty and marketing strategy: An application to home appliances
Brand loyalty and marketing strategy: An application to home appliances
1992,
In the academic literature, the modelling of brand choice and switching behavior has a...
A choice-based approach to the diffusion of a service: Forecasting fax penetration by market segments
A choice-based approach to the diffusion of a service: Forecasting fax penetration by market segments
1992,
Motivated by poor performance of standard estimation methods in the present...
A minimum discrimination information estimation of multiattribute market share models
A minimum discrimination information estimation of multiattribute market share models
1992,
Multiattribute market share models (MMSM) using supplier, product, and buyer...
Assessing the bias of preference, detection, and identification measures of discrimination ability in product design
Assessing the bias of preference, detection, and identification measures of discrimination ability in product design
1992,
Researchers often test consumers’ abilities to discriminate between two product...
Structural analysis of models with composite dependent variables
Structural analysis of models with composite dependent variables
1992,
Composite variables are those that may be mathematically decomposed into additive...
Recall, recognition and the measurement of memory for print advertisements: A reassessment
Recall, recognition and the measurement of memory for print advertisements: A reassessment
1992,
Application of the two-step approach to structural equation modeling to the PARM data...
An application of a product positioning model to pharmaceutical products
An application of a product positioning model to pharmaceutical products
1992,
This paper describes a case application of SIMOPT, a product positioning model and...
New brand positioning and pricing in an oligopolist market
New brand positioning and pricing in an oligopolist market
1992,
The positioning and pricing of a new brand requires knowledge about the relationship...
Exploring the relationship between the markets for new and used durable goods: The case of automobiles
Exploring the relationship between the markets for new and used durable goods: The case of automobiles
1992,
Given that durable products are long-lived, there exists the possibility of secondary...
A dynamic model of channel member strategies for marketing expenditures
A dynamic model of channel member strategies for marketing expenditures
1992,
The authors develop a dynamic model for determining the equilibrium marketing effort...
A probit model of choice dynamics
A probit model of choice dynamics
1992,
There are many products which are repeatedly purchased by consumers. In such cases it...
The effect of price promotions on variability in product category sales
The effect of price promotions on variability in product category sales
1992,
The present objective in this research is to relate variability in product category...
Pulsing policies for aggregate advertising models
Pulsing policies for aggregate advertising models
1992,
Classical continuous-time models of advertising expenditure tends to fall into two...
Dynamic effects of the order of entry on market share, trial penetration, and repeat purchases for frequently purchased consumer goods
Dynamic effects of the order of entry on market share, trial penetration, and repeat purchases for frequently purchased consumer goods
1992,
A time series cross-sectional analysis of 18 successful later entrants in 8 categories...
The dynamic pricing of next generation consumer durables
The dynamic pricing of next generation consumer durables
1992,
Learning curve effects, aspects of consumer demand models (e.g., reservation price...
The normative impact of consumer price expectations for multiple brands on consumer purchase behavior
The normative impact of consumer price expectations for multiple brands on consumer purchase behavior
1992,
Empirical research indicates that some consumers form price expectations which may...
Incorporating reference price effects into a theory of consumer choice
Incorporating reference price effects into a theory of consumer choice
1992,
Although there has been a good deal of research on incorporating the effects of...
An aggregate advertising pulsing model with wearout effects
An aggregate advertising pulsing model with wearout effects
1992,
This paper, guided by empirical findings in the literature, develops an advertising...
Evaluating the impact of advertising media plans: A model of consumer purchase dynamics using single-source data
Evaluating the impact of advertising media plans: A model of consumer purchase dynamics using single-source data
1991,
The authors propose a model to analyze the impact of advertising media plans and...
Pricing and promotions in asymmetric duopolies
Pricing and promotions in asymmetric duopolies
1991,
This paper develops a modeling framework for making promotions decisions. In contrast...
Multiproduct advertising budgeting
Multiproduct advertising budgeting
1990,
The problem of optimizing advertising across a broad product range, where significant...
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