Journal: Marketing Science

Found 566 papers in total
The relationship between market characteristics and promotional price elasticities
The relationship between market characteristics and promotional price elasticities
1989,
Many empirical studies in marketing and economics have estimated brand price...
Evaluating alternative retail repositioning strategies
Evaluating alternative retail repositioning strategies
1989,
A methodology is provided for examining the impact on profitability of a significant...
Extending the Rotterdam model to test hierarchical market structures
Extending the Rotterdam model to test hierarchical market structures
1989,
Two issues that have implications across a firm’s marketing activities are the...
Estimating geographic customer densities using kernel density estimation
Estimating geographic customer densities using kernel density estimation
1989,
This paper shows how kernel density estimation may be used to estimate flexibly the...
The metric quality of ordered categorical data
The metric quality of ordered categorical data
1989,
The authors quantify the information loss incurred by categorizing an unobserved...
Modeling multinational diffusion patterns: An efficient methodology
Modeling multinational diffusion patterns: An efficient methodology
1989,
The objective of this study is to develop an econometric model for the diffusion of...
Reservations: Customer insurance in the marketing of capacity
Reservations: Customer insurance in the marketing of capacity
1989,
This paper develops a simple model of pricing and choice of capacity in a market where...
A unified approach to identifying, estimating and testing demand structures with aggregate scanner data
A unified approach to identifying, estimating and testing demand structures with aggregate scanner data
1989,
A one-to-one map between a specific demand structure and a restricted cross-elasticity...
Taste tests: Changing the rules to improve the game
Taste tests: Changing the rules to improve the game
1989,
In the food industry, taste tests are an important element in product development,...
Price-induced patterns of competition
Price-induced patterns of competition
1989,
This research focuses on how price changes influence the observed pattern of brand...
Determinants of continuity in conventional industrial channel dyads
Determinants of continuity in conventional industrial channel dyads
1989,
Recently, increasing attention has been paid to the question of how to build stable,...
Sales force compensation: Theory and managerial implications
Sales force compensation: Theory and managerial implications
1989,
This paper discusses recent advances in the study of salesforce motivation and...
Incorporating consumer price expectations in diffusion models
Incorporating consumer price expectations in diffusion models
1989,
In this paper the sensitivity of the optimal price path of a new durable product to...
Optimal advertising strategies
Optimal advertising strategies
1989,
This paper considers advertising policies for a very general class of response...
Conjoint reliability measures
Conjoint reliability measures
1989,
Researchers have used a variety of measures for the assessment of conjoint analysis...
An economic rationale for door prizes
An economic rationale for door prizes
1989,
If buyers face transaction costs, a workable pricing scheme might require door prizes...
Perceptual mapping using ordered logit analysis
Perceptual mapping using ordered logit analysis
1990,
This study is to present a new method for constructing a perceptual map based on logit...
The optimality of consumer stockpiling strategies
The optimality of consumer stockpiling strategies
1990,
The ability of consumers to make rational sequential purchase quantiy decisions under...
New models from old: Forecasting product adoption by Hierarchical Bayes procedures
New models from old: Forecasting product adoption by Hierarchical Bayes procedures
1990,
A method for obtaining early forecasts for the sales of new durable products based on...
New product entries and product class demand
New product entries and product class demand
1990,
Because new products are critical to success and survival, the evaluation of new...
Unobservable effects and business performance
Unobservable effects and business performance
1990,
While ‘unobservable’ factors such as corporate culture, access to scarce...
A flexible class of discrete choice models
A flexible class of discrete choice models
1988,
In this paper the authors propose a flexible class of discrete choice models. These...
Optimal price and advertising policy for a convenience good retailer
Optimal price and advertising policy for a convenience good retailer
1988,
Convenience goods are bought without much consideration or effort on the part of the...
SH.A.R.P.: Shelf allocation for retailers’ profit
SH.A.R.P.: Shelf allocation for retailers’ profit
1988,
Shelf space is the retailer’s scarcest resource. Space management tools are thus...
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