Article ID: | iaor1993486 |
Country: | United States |
Volume: | 11 |
Issue: | 2 |
Start Page Number: | 117 |
End Page Number: | 132 |
Publication Date: | Mar 1992 |
Journal: | Marketing Science |
Authors: | Green Paul E., Krieger Abba M. |
Keywords: | simulation, optimization, medicine |
This paper describes a case application of SIMOPT, a product positioning model and decision support system.