| Article ID: | iaor1993486 |
| Country: | United States |
| Volume: | 11 |
| Issue: | 2 |
| Start Page Number: | 117 |
| End Page Number: | 132 |
| Publication Date: | Mar 1992 |
| Journal: | Marketing Science |
| Authors: | Green Paul E., Krieger Abba M. |
| Keywords: | simulation, optimization, medicine |
This paper describes a case application of SIMOPT, a product positioning model and decision support system.