An application of a product positioning model to pharmaceutical products

An application of a product positioning model to pharmaceutical products

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Article ID: iaor1993486
Country: United States
Volume: 11
Issue: 2
Start Page Number: 117
End Page Number: 132
Publication Date: Mar 1992
Journal: Marketing Science
Authors: ,
Keywords: simulation, optimization, medicine
Abstract:

This paper describes a case application of SIMOPT, a product positioning model and decision support system.

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