Journal: Marketing Science

Found 566 papers in total
Modeling multiple sources of heterogeneity in multinomial logit models: Methodological managerial issues
Modeling multiple sources of heterogeneity in multinomial logit models: Methodological managerial issues
1993,
The authors offer a framework to specify and estimate various sources of heterogeneity...
Warranty policy and extended service contracts: Theory and an application to automobiles
Warranty policy and extended service contracts: Theory and an application to automobiles
1993,
This paper characterizes the manufacturer warranty policy and its effect on consumer...
An implemented system for improving promotion productivity using store scanner data
An implemented system for improving promotion productivity using store scanner data
1993,
‘Single Source’ databases based on scanner data offer new opportunities...
Testing predicted choices against observations in probabilistic discrete choice models
Testing predicted choices against observations in probabilistic discrete choice models
1993,
Probabilistic discrete-choice models, such as multinomial logit models, are widely...
Pretesting questionnaires: Content analysis of respondents’ concurrent verbal protocols
Pretesting questionnaires: Content analysis of respondents’ concurrent verbal protocols
1993,
Conventional questionnaire pretesting methods focus on directly identifying question...
Accounting for heterogeneity and nonstationarity in a cross-sectional model of consumer purchase behavior
Accounting for heterogeneity and nonstationarity in a cross-sectional model of consumer purchase behavior
1993,
When calibrating a brand choice model cross-sectionally, a measure of brand loyalty is...
Using laboratory experimental auctions in marketing research: A case study of new packaging for fresh beef
Using laboratory experimental auctions in marketing research: A case study of new packaging for fresh beef
1993,
This paper illustrates the use of laboratory experimental auctions in a pretest market...
Investigating household purchase timing decisions: A conditional hazard function approach
Investigating household purchase timing decisions: A conditional hazard function approach
1991,
The purchase timing decision is an important component of the dynamics of a...
A two-state model of purchase incidence and brand choice
A two-state model of purchase incidence and brand choice
1991,
The authors develop and test a probabilistic model of purchase incidence and a brand...
On auctions with withdrawable winning bids
On auctions with withdrawable winning bids
1991,
This paper considers sealed bidding in which bidders may submit two or more bids and...
Modeling and testing structured markets: A nested logit approach
Modeling and testing structured markets: A nested logit approach
1991,
A structured market for a product category is a pair ( s,A s ) consisting of a set of...
Innovation diffusion in the presence of supply restrictions
Innovation diffusion in the presence of supply restrictions
1991,
Innovation diffusion models are developed to represent the spread of a new product...
A taxonomy of consumer purchase strategies in a promotion intensive environment
A taxonomy of consumer purchase strategies in a promotion intensive environment
1991,
This paper proposes a taxonomy of consumer purchase strategies based on household...
Identifying most influential observations in factor-analysis
Identifying most influential observations in factor-analysis
1991,
At the mathematical level, a factor or principal component of a factor analysis is...
Market incumbency and technological inertia
Market incumbency and technological inertia
1991,
This paper uses a case study and a simple mathematical model to study the link between...
An empirical analysis of the relationship between brand loyalty and consumer price elasticity
An empirical analysis of the relationship between brand loyalty and consumer price elasticity
1991,
This empirical paper explores the relationship between consumer brand preference or...
Quality perceptions and asymmetric switching between brands
Quality perceptions and asymmetric switching between brands
1991,
Rotating indifference curves are used to induce an income effect that favors superior...
Cognitive geometry: An analysis of structure underlying representations of similarity
Cognitive geometry: An analysis of structure underlying representations of similarity
1991,
This paper discusses the formal analysis of the structure underlying distance-based...
Brand loyalty and market equilibrium
Brand loyalty and market equilibrium
1991,
Two concepts of brand loyalty are defined, ‘inertial’ brand loyalty...
Multiple source procurement competitions
Multiple source procurement competitions
1991,
Relationships between buying and selling organizations in business markets are varied...
Estimating heterogeneity in consumers’ purchase rates
Estimating heterogeneity in consumers’ purchase rates
1991,
Consumers are different in their purchase rates and it is important to determine this...
Price competition in a channel structure with a common retailer
Price competition in a channel structure with a common retailer
1991,
In recent studies of channel competition, it has been found that channel...
A simultaneous approach to the whether, what and how much to buy questions
A simultaneous approach to the whether, what and how much to buy questions
1991,
Consumer’s purchase decisions of whether to buy, what to buy and how much to buy...
Effects of price promotions on variety-seeking and reinforcement behavior
Effects of price promotions on variety-seeking and reinforcement behavior
1991,
A stochastic model is proposed to examine how changes in frequency of price discounts...
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