Journal: Marketing Science

Found 566 papers in total
Can bait and switch benefit consumers?
Can bait and switch benefit consumers?
1990,
The authors present a model that leads to an equilibrium with characteristics similar...
A market response model for coupon promotions
A market response model for coupon promotions
1990,
An econometric market response model for measuring the effect of coupon promotions...
Demand complementarities, household production, and retail assortments
Demand complementarities, household production, and retail assortments
1990,
This paper presents a formal model of retail demand, based upon a household production...
Assessing purchase timing models: Whether or not is preferable to when
Assessing purchase timing models: Whether or not is preferable to when
1990,
Two types of purchase timing models-those which model purchase incidence (whether or...
Untangling the effects’ of purchase reinforcements and advertising carryover
Untangling the effects’ of purchase reinforcements and advertising carryover
1990,
The dynamic evolvement of market share of a brand in a frequently purchased product...
The economics of product variety: A survey
The economics of product variety: A survey
1990,
Demand for variety may arise from a taste for diversity in individual consumption...
Marketing applications of the economics of product variety
Marketing applications of the economics of product variety
1990,
The most obvious questions that arise upon a reading of Professor Lancaster’s...
A knowledge-based system for advertising design
A knowledge-based system for advertising design
1990,
In recent years, artificial intelligence research has provided new tools and...
Designing products and services for consumer welfare: Theoretical and empirical issues
Designing products and services for consumer welfare: Theoretical and empirical issues
1990,
In this paper the authors examine the theoretical and empirical issues that arise for...
Price promotions: Limiting competitive encroachment
Price promotions: Limiting competitive encroachment
1990,
This paper explores equilibrium pricing strategies in an infinite horizon repeated...
Modeling and variety seeking tendencies in brand choice behavior
Modeling and variety seeking tendencies in brand choice behavior
1990,
Theories of exploratory behavior suggest that inertia and variety-seeking tendencies...
An integrated model-based approach for sales force structuring
An integrated model-based approach for sales force structuring
1990,
This paper analyzes the problem of designing the structure of multiproduct sales...
Improving channel coordination through franchising
Improving channel coordination through franchising
1990,
The paper explores the role of franchising arrangements in improving coordination...
Compensating heterogeneous salesforces: Some explicit solutions
Compensating heterogeneous salesforces: Some explicit solutions
1990,
This paper considers the question of how a sales manager should design the optimal...
A diffusion model incorporating product benefits, price, income and information
A diffusion model incorporating product benefits, price, income and information
1990,
An assumption is made that a major benefit of many new durable products such as...
Optimal entry timing for a product line extension
Optimal entry timing for a product line extension
1989,
When should a firm introduce a line extension or improved product in order to maximize...
The formation of key marketing variable expectations and their impact on firm performance: Some experimental evidence
The formation of key marketing variable expectations and their impact on firm performance: Some experimental evidence
1989,
The expectation formation process has been extensively studied by economists,...
Durable goods and product obsolescence
Durable goods and product obsolescence
1989,
The issue of product obsolescence is addressed by examining the optimal sales strategy...
Advertising experiments at the Campbell Soup Company
Advertising experiments at the Campbell Soup Company
1989,
In the mid 1970’s, 19 controlled experiments in the marketplace were conducted...
The factor structure of multidimensional response to marketing stimuli: A comparison of two approaches
The factor structure of multidimensional response to marketing stimuli: A comparison of two approaches
1989,
Factor Analysis is commonly used to reveal the structure underlying the multiple...
A brand switching model with implications for marketing strategies
A brand switching model with implications for marketing strategies
1989,
A two-class ‘Hard-Core Loyal’ and ‘Potential Switcher’ latent...
Relaxing the loyalty condition in the Colombo/Morrison model
Relaxing the loyalty condition in the Colombo/Morrison model
1989,
This note derives the Colombo/Morrison ‘hard-core loyal/potential...
The relationship between distribution and market share
The relationship between distribution and market share
1989,
This paper develops an aggregate-level model of distribution and market share for...
Elimination-By-Cutoffs
Elimination-By-Cutoffs
1989,
This paper presents Elimination-By-Cutoffs (EBC), an individual-level model of choice...
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