Journal: Marketing Science

Found 566 papers in total
Reactance to recommendations: when unsolicited advice yields contrary responses
Reactance to recommendations: when unsolicited advice yields contrary responses
2004,
Recommendations often play a positive role in the decision process by reducing the...
A choice model for packaged goods: dealing with discrete quantities and quantity discounts
A choice model for packaged goods: dealing with discrete quantities and quantity discounts
2004,
Utility maximizing solutions to economic models of choice for goods with either...
Contingent pricing to reduce price risks
Contingent pricing to reduce price risks
2004,
The price for a product may be set too low, causing the seller to leave money on the...
Implementing a prelaunch diffusion model: measurement and management challenges of the Telstra switching study
Implementing a prelaunch diffusion model: measurement and management challenges of the Telstra switching study
2004,
No abstract
Optimizing Rhenania's direct marketing business through dynamic multilevel modeling (DMLM) in a multicatalog-brand environment
Optimizing Rhenania's direct marketing business through dynamic multilevel modeling (DMLM) in a multicatalog-brand environment
2004,
We introduce Dynamic Multilevel Modeling (DMLM) to a multicatalog-brand environment to...
“Let me talk to my manager”: haggling in a competitive environment
“Let me talk to my manager”: haggling in a competitive environment
2004,
Although negotiating over prices with sellers is common in many markets such as...
The additive risk model for purchase timing
The additive risk model for purchase timing
2004,
This paper proposes the Additive Risk Model (ARM), first used by Aalen, to explain...
Implications of reduced search cost and free riding in e-commerce
Implications of reduced search cost and free riding in e-commerce
2004,
This paper examines a market where the provision of information service is costly, but...
Modeling multiple sources of state dependence in random utility models: a distributed lag approach
Modeling multiple sources of state dependence in random utility models: a distributed lag approach
2004,
We propose a utility-theoretic brand-choice model that accounts for four different...
Modeling browsing behavior at multiple websites
Modeling browsing behavior at multiple websites
2004,
While there is a growing literature on investigating the Internet clickstream data...
Communication strategies and product line design
Communication strategies and product line design
2004,
When selling a product line, a firm has to consider the costs of communicating about...
Technological advances, transaction costs, and consumer welfare
Technological advances, transaction costs, and consumer welfare
2004,
Consumers incur many transaction costs in purchasing and using most products. This...
The effects of free sample promotions on incremental brand sales
The effects of free sample promotions on incremental brand sales
2004,
The authors present a model of free sample effects and evidence from two field...
Who benefits from store brand entry?
Who benefits from store brand entry?
2004,
Store brand entry has become a key issue in marketing as it may structurally change...
A choice model with conjunctive, disjunctive, and compensatory screening rules
A choice model with conjunctive, disjunctive, and compensatory screening rules
2004,
Many theories of consumer behavior involve thresholds and discontinuities. In this...
Costs and benefits of inducing intraband competition: the role of limited liability
Costs and benefits of inducing intraband competition: the role of limited liability
2004,
When is inducing intraband competition (via nonexclusive distribution) an optimal...
Evolutionary estimation of macro-level diffusion models using genetic algorithms: an alternative to nonlinear least squares
Evolutionary estimation of macro-level diffusion models using genetic algorithms: an alternative to nonlinear least squares
2004,
In this paper, we provide theoretical arguments and empirical evidence for how Genetic...
An empirical analysis of territorial encroachment within franchised and company-owned branded chains
An empirical analysis of territorial encroachment within franchised and company-owned branded chains
2004,
Franchises within large branded chains loudly complain of a form of channel conflict...
Multicollinearity and measurement error in structural equation models: implications for theory testing
Multicollinearity and measurement error in structural equation models: implications for theory testing
2004,
The literature on structural equation models is unclear on whether and when...
Buyer search costs and endogeneous product design
Buyer search costs and endogeneous product design
2004,
Buyer search costs for price are changing in many markets. Through a model of buyer...
Market roll-out and retailer adoption for new brands
Market roll-out and retailer adoption for new brands
2004,
This paper proposes a descriptive model of the spatial and temporal evolution of...
Social contagion and income heterogeneity in new product diffusion: a meta-analytic test
Social contagion and income heterogeneity in new product diffusion: a meta-analytic test
2004,
Standard diffusion models capture social contagion only coarsely and do not allow one...
Using online conversations to study word-of-mouth communication
Using online conversations to study word-of-mouth communication
2004,
Managers are very interested in word-of-mouth communication because they believe that...
Customizing promotions in online stores
Customizing promotions in online stores
2004,
The main objective of this paper is to provide a decision-support system of...
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