Journal: Marketing Science

Found 566 papers in total
Modeling online browsing and path analysis using Clickstream data
Modeling online browsing and path analysis using Clickstream data
2004,
Clickstream data provide information about the sequence of pages or the path viewed by...
How dynamic consumer response, competitor response, company support, and company inertia shape long-term marketing effectiveness
How dynamic consumer response, competitor response, company support, and company inertia shape long-term marketing effectiveness
2004,
Long-term marketing effectiveness is a high-priority research topic for managers, and...
Do returns policies intensify retail competition?
Do returns policies intensify retail competition?
2004,
Padmanabhan and Png argue that returns policies intensify retail competition and...
Massively categorical variables: Revealing the information in zip codes
Massively categorical variables: Revealing the information in zip codes
2003,
We introduce the idea of a massively categorical variable, a variable such as zip code...
The international takeoff of new products: The role of economics, culture, and country innovativeness
The international takeoff of new products: The role of economics, culture, and country innovativeness
2003,
Sales takeoff is vitally important for the management of new products. Limited prior...
Sustainable pioneering advantage? Profit implications of market entry order
Sustainable pioneering advantage? Profit implications of market entry order
2003,
There is strong theoretical and empirical evidence supporting the idea that...
An empirical model of optimal dynamic product launch and exit under demand uncertainty
An empirical model of optimal dynamic product launch and exit under demand uncertainty
2006,
This paper considers the decision problem of a firm that is uncertain about the...
The effect of explicit reference points on consumer choice and online bidding behavior
The effect of explicit reference points on consumer choice and online bidding behavior
2005,
Sellers often explicitly suggest to buyers that they compare one option to other...
Third-party product review and firm marketing strategy
Third-party product review and firm marketing strategy
2005,
Product reviews by third parties are growing in popularity. This paper examines when...
Channel coordination in the presence of a dominant retailer
Channel coordination in the presence of a dominant retailer
2005,
The retail trade today is increasingly dominated by large, centrally managed...
The effect of standardized information on firm survival and marketing strategies
The effect of standardized information on firm survival and marketing strategies
2005,
We argue that standardized information disclosure (information using a common format...
Dynamic models incorporating individual heterogeneity: Utility evolution in conjoint analysis
Dynamic models incorporating individual heterogeneity: Utility evolution in conjoint analysis
2005,
It has been shown in the behavioral decision making, marketing research, and...
Results on the standard error of the coefficient alpha index of reliability
Results on the standard error of the coefficient alpha index of reliability
2005,
In this research, we investigate the behavior of Cronbach's coefficient alpha and its...
Sales territory design: Thirty years of modeling and implementation
Sales territory design: Thirty years of modeling and implementation
2005,
Sales territory alignment is the assignment of accounts and their associated selling...
CHAN4CAST: A multichannel, multiregion sales forecasting model and decision support system for consumer packaged goods
CHAN4CAST: A multichannel, multiregion sales forecasting model and decision support system for consumer packaged goods
2005,
We discuss the development and implementation of CHAN4CAST, sales forecasting model,...
Conditioning prices on purchase history
Conditioning prices on purchase history
2005,
The rapid advance in information technology now makes it feasible for sellers to...
Overchoice and assortment type: When and why variety backfires
Overchoice and assortment type: When and why variety backfires
2005,
Almost universally, research and practice suggest that a brand that increases its...
Collaborative product and market development: Theoretical implications and experimental evidence
Collaborative product and market development: Theoretical implications and experimental evidence
2005,
In alliances jointly developing product and market, we first investigate how (a) the...
Promotion effect on endogenous consumption
Promotion effect on endogenous consumption
2005,
Over the years, researchers have found that promotion makes consumers switch brands...
Accounting for primary and secondary demand effects with aggregate data
Accounting for primary and secondary demand effects with aggregate data
2005,
Discrete choice models of aggregate demand, such as the random coefficients logit, can...
The targeting of advertising
The targeting of advertising
2005,
An important question that firms face in advertising is developing effective media...
Optimizing the marketing interventions mix in intermediate-term customer relationship management (CRM)
Optimizing the marketing interventions mix in intermediate-term customer relationship management (CRM)
2005,
We provide a fully personalized model for optimizing multiple marketing interventions...
Delegating pricing decisions in competitive markets with symmetric and asymmetric information
Delegating pricing decisions in competitive markets with symmetric and asymmetric information
2005,
Delegating pricing decisions to the salesforce has been a salient issue for marketing...
Dual emphasis and the long-term financial impact of customer satisfaction
Dual emphasis and the long-term financial impact of customer satisfaction
2005,
This paper draws on the quality profitability emphasis framework of Rust, Moorman, and...
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